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Google has released a new search algorithm and is experimenting with the "Advertising" icon.

The SEO community will be interested in two news of the week - a new Google algorithm and a possible change in the appearance of the “Advertising” (“Ad”) label on the search.

SMM news. Facebook updates its advertising reports!

Facebook updates its advertising reports by replacing a single relevancy score with three new relevance metrics. There will also be changes in the way Facebook calculates potential advertising reach.

Google more often shows thumbnails of images in search results on mobile devices.

Splash issue with image previews! Make sure that you enrich your sites with images that match the page’s theme so that they can appear in Google search results.

The new Insights tool from Twitter shows the best time to post tweets

For SMM agencies, it will be great news to find out that Twitter has launched a new analysis tool that determines the best day and time for tweeting depending on user engagement.

Instagram plans to launch a new format of sponsored posts published by opinion leaders.

The new format is called "branded content advertising" and is part of a broader strategy for building formal partnerships between brands and popular blogs.

Google News. Contextual advertising on image search.

Promotion through Google contextual advertising does not stand still. The search engine provides new and new opportunities for advertisers. Latest innovation - advertising on image search!

Building a website. What should be the site architecture?

Building a website is like building a house, a solid foundation and infrastructure are crucial, although brilliant elements (for example, kitchens and bathrooms, decor) attract all attention.

SEO - Google continues to play with SEOs.

Google finally sent an official request to SEO experts, where it answers the question of whether it uses CTR (website clicks) in the ranking algorithm. Unfortunately, this statement will lead to even more confusion and debate.

The basic steps needed to create a personal brand

As we have said, a personal brand is an image that you create for yourself. Promotion of a personal brand is not a sign of a star disease, but a necessity for everyone who wants to gain trust from customers.