Promotion through Google contextual advertising does not stand still. The search engine provides new and new opportunities for advertisers. Latest innovation - advertising on image search!
Google introduces a new way to promote products in image search for retailers - through advertising.
This new ad format allows retailers to highlight multiple products in a single ad unit, which will be displayed in Google Images results.
These ad units behave like consumer pins on Pinterest, where several items in the photo are labeled for sale.
Google’s Shoppable Ads will appear in the search results for images marked “Advertising” and with a price icon.
If you hover the cursor on the price tag icon, the prices of the products, as well as the brand name and other information are displayed.
See the example in GIF below: