Google finally sent an official request to SEO experts, where it answers the question of whether it uses CTR (website clicks) in the ranking algorithm. Unfortunately, this statement will lead to even more confusion and debate.
Just a few weeks ago, Google analyst Gary Illis said that CTR influences the ranking of the site in search results, but Moz SEO Britney Muller on Thursday pointed to a new Google document, which implies otherwise.
D For years, Google representatives have told us that CTR data is not used in the Google ranking algorithm. And here is another statement:
“As we said earlier, we use interactions in various ways, for example, for personalization, evaluation and training. We have nothing new to share here, except for what we have said for a long time: good, attractive content is a sure way to success. We encourage site owners to focus on this big picture. ”
10 years ago, Google representatives said they did not use CTR to rank signals. About a month ago, Gary Illies of Google stated the opposite. They say again and again that the click data is inaccurate and littered, so it makes no sense for them to use it.
SEO then publish studies that say that CTR is a ranking signal, then it shows that it does not play any role.