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SEO. How sites are ranked in search engines

As SEO professionals, we usually concentrate on the question “How can I rate my page?” But the more important question we have to ask is: “How do search engines rate pages?”

5 reasons not to invest only in contextual advertising

When we, as a marketing agency, begin to cooperate with new customers, we ask them how much of their marketing budget is spent on contextual advertising (Pay Per Click (PPC).

Twitter introduces "Subscribe to Conversation" feature

Twitter is working on a feature that will allow users to follow specific topics using the “subscribe to talk” button.

5 ways to increase links to the site

One of the most important stages of SEO promotion is building up links to the site. Links to domains and backlinks continue to be among the most important ranking factors.

Google has released a new search algorithm and is experimenting with the "Advertising" icon.

The SEO community will be interested in two news of the week - a new Google algorithm and a possible change in the appearance of the “Advertising” (“Ad”) label on the search.

SMM news. Facebook updates its advertising reports!

Facebook updates its advertising reports by replacing a single relevancy score with three new relevance metrics. There will also be changes in the way Facebook calculates potential advertising reach.

Google more often shows thumbnails of images in search results on mobile devices.

Splash issue with image previews! Make sure that you enrich your sites with images that match the page’s theme so that they can appear in Google search results.

The new Insights tool from Twitter shows the best time to post tweets

For SMM agencies, it will be great news to find out that Twitter has launched a new analysis tool that determines the best day and time for tweeting depending on user engagement.

Instagram plans to launch a new format of sponsored posts published by opinion leaders.

The new format is called "branded content advertising" and is part of a broader strategy for building formal partnerships between brands and popular blogs.