The SEO community will be interested in two news of the week - a new Google algorithm and a possible change in the appearance of the “Advertising” (“Ad”) label on the search.
New Google algorithm
Google on Wednesday confirmed that this week has released an update to the main search ranking algorithm.
“Our advice on such updates remains the same,” the company said.
Why is it important. Google makes several major ranking updates per year and confirms very few updates throughout the year. The previous advice from Google was that for sites that showed low search rankings, there is only one solution - improving content. "Over time, it may happen that your content can rise relative to other pages," Google said.
If your rating has really changed lately, this may be due to this broad update of the kernel rating, and not to the technical changes you made on the website.
Goodbye green? Google is testing a black "advertising" label in search
It looks like Google is again trying to tag text ads.
It has been a little over two years since Google last played with the words “Ad” (“Advertisement”), which it shows next to text ads on Google.com. Since February 2017, Google has been using green text and green border to highlight text ads from a regular list in search results. Now it seems that a simpler, more subtle processing of the advertising label is being tested.