Retail network01
Marketing campaign automation
A single workflow for segments, content, launches and reporting.
Outcome
Recurring launches and reports follow one workflow while the team focuses on offers and hypotheses.
Marketing and analytics automation
Launch marketing fastermanage it with data
We automate campaign preparation, segments, content, approvals and reports. AI helps analyze outcomes, detect anomalies and choose the next actions.
Template-based campaignsEnd-to-end analyticsControlled AI recommendations
Marketing today
Campaigns and outcomes
Leads
+18%
CPL
-12%
ROMI
+24%
Channel contribution7D
Search
Social
CRM
AI detected rising lead costs and prepared recommendations. Changes are waiting for specialist approval.
Where marketing loses time and budget
Problems begin when execution, data and decisions live in separate spreadsheets and services.
Recurring campaigns are rebuilt manually every time
Segments move between CRM and ad platforms as files
Content waits for approval and becomes outdated
Reports are compiled manually from several systems
Lead costs rise before the team notices the problem
Sales and marketing calculate outcomes differently
One workflow from idea to revenue
Automation connects campaign creation, launches, spend, leads and sales.
Goal and audience
Offer, segment, channel and KPI.
Content
Copy and creative variants based on brand rules.
Approval
Budget, legal checks and confirmation.
Launch
Campaign creation through advertising APIs.
AI analysis
Anomalies, causes and next actions.
What can be automated
The solution depends on your CRM, advertising channels and analytics model.
Campaign creation
Templates, naming, UTM tags, groups and ads.
Audience segments
CRM selection, updates and audience exclusions.
Copy and creatives
AI variants based on briefs, offers and brand rules.
Launch approval
Limits, roles, required checks and history.
End-to-end analytics
Spend, inquiries, deals, revenue and ROMI.
AI analytics
Anomaly detection, explanations and recommendations.
Control levels
AI proposes, your business stays in control
Automation should not spend budget or publish unapproved content on its own. Every action has defined rules and an autonomy level.
1Draft without publication
2Launch after approval
3Automatic action within limits
4Complete change log
Workflow autonomyConfigurable
DraftApprovalAutomatic
Verifiable outcome
Every recommendation links to source data and every action is recorded.
How implementation works
We start with a repeatable process that already has data and a clear outcome.
01
Map the process
Document channels, roles, stages, approvals and current time costs.
02
Align the data
Define shared events, sources, spend, inquiries, deals and revenue.
03
Build the first workflow
Automate one campaign, segment or recurring report.
04
Add AI
Introduce generation or analysis where the outcome can be verified.
05
Measure and expand
Compare speed, data quality and metrics before and after launch.
Data and integrations
Connect advertising, CRM and sales
Data follows one path from advertising spend to paid deals and returns to marketing for the next decisions.
CRMЯндекс ДиректVK AdsCall trackingWeb analyticsBIAPIn8n
Advertising
Sales
Shared UTM and sources
Data quality checks
Role-based access
Applied workflows
Marketing and analytics cases
Recurring campaign automation, personalization and outcome analysis.
CRM marketing02
SMS Uplift Optimization
Targeted campaigns for retail
Outcome
Conversion x2, costs /3
E-commerce03
Recommendation System
Personalization for watch store
Outcome
+30.5% purchases of new products
Start with one workflow
Find the first automation with a measurable impact
Show us how your team launches campaigns and builds reports. We will identify the bottleneck, available data and a safe first workflow.
You can attach a report, media plan or approval workflow.
Frequently asked questions
Can campaigns be created automatically?
Yes. The system can prepare structure, naming, UTM tags, groups and ads, then transfer them through an API. Publication can require specialist approval.
Can AI create copy and creatives?
Yes. AI prepares variants based on the brief, product, audience and brand rules. Final review and publication autonomy are configured separately.
What does AI analytics mean?
AI detects unusual changes, compares channel metrics, suggests possible causes and prepares recommendations. Conclusions remain linked to the underlying verified data.
Will AI manage advertising budgets on its own?
Only when your rules allow it. We usually begin with recommendations and approvals, then enable automatic actions within defined limits.
Can advertising spend be linked to CRM sales?
Yes. We align identifiers, sources and events before connecting advertising spend, inquiries, deals and revenue.