Articles about: настройка контекстной рекламы

Contextual advertising. Exclude 5 Audiences

The exclusion of the audience, which "merges" the budget of the advertising campaign in Yandex Direct and Google adwords, will help reduce costs.

Black Friday at PPC. Get ready for the holidays in advance

The holiday shopping season has begun, here are a few points to help you succeed in paid search campaigns throughout the season - even if you are B2B or don't expect holiday holidays.

Paid ads on Google. What you need to know before setting up

PPC has proven to be a very effective and efficient marketing channel for business in various industries. However, it’s easy to “pull” money into this channel and not get a return. Before you start your first advertising campaign, you need to know a

Will traditional PPC agencies die in the era of automation?

AI has become ubiquitous in modern life, and the setting of contextual advertising also lends itself to artificial intelligence. Do I need a PPC marketer?

3 account settings to increase PPC performance

No one has an endless marketing budget, so it’s important that you set up your campaign effectively as much as possible. There are three options in your account and campaign that you can easily change to improve PPC performance.

Adaptive Search Ads (RSA) Beta Version

Responsive search ads are designed to advertise products on the Google Network.

Burn the story! Google will delete your story. Delayed deletion and how it will affect targeting

Are you a conspiracy theorist? Are you afraid that the ubiquitous Google will find you everywhere and pop in a package with gifts in the form of ads based on your query history?

Log into the Amazon. Amazon attracts large advertising budgets

In particular, brands are investing more in advertising on Amazon, but this market is still far from overtaking Google and Facebook.

5 reasons not to invest only in contextual advertising

When we, as a marketing agency, begin to cooperate with new customers, we ask them how much of their marketing budget is spent on contextual advertising (Pay Per Click (PPC).