ReadInbound and outbound marketing. Contextual advertising - as a universal inbound marketing funnelInbound and outbound marketing are relatively new terms that use the well-known old marketing tools.Hashtag
#настройка контекстной рекламы
ReadInbound and outbound marketing. Contextual advertising - as a universal inbound marketing funnelInbound and outbound marketing are relatively new terms that use the well-known old marketing tools.
ReadLocal targeting for offline businessLocal targeting is a technology that allows you to show your offer to an audience located in a geosegment (radius) in close proximity to the point of sale.
ReadGoogle News. Google expands call-only adsNow the contextual advertising settings will expand. Google updates call-only ads with the ability to add up to two headings and additional text in the description.
ReadSetting contextual advertising. Remarketing and retargetingOften customers ask themselves what remarketing and retargeting are and how do they differ from each other?
ReadKeyword Death and Artificial Intelligence: The Contextual Advertising Revolution in 2019This year will be a turning point for internet marketers. Leading global experts in the field of contextual advertising talked about the main trends-2019
ReadContextual advertising Google. We pay only for the conversion!Google Ads now gives advertisers the opportunity to pay for conversions when using display campaigns.
Paying for conversions, not for clicks, means that advertisers pay only when someone performs a targeted action after clicking on an ad
Read5 reasons not to invest only in contextual advertisingWhen we, as a marketing agency, begin to cooperate with new customers, we ask them how much of their marketing budget is spent on contextual advertising (Pay Per Click (PPC).
ReadBurn the story! Google will delete your story. Delayed deletion and how it will affect targetingAre you a conspiracy theorist? Are you afraid that the ubiquitous Google will find you everywhere and pop in a package with gifts in the form of ads based on your query history?
ReadAdaptive Search Ads (RSA) Beta VersionResponsive search ads are designed to advertise products on the Google Network.
ReadLog into the Amazon. Amazon attracts large advertising budgetsIn particular, brands are investing more in advertising on Amazon, but this market is still far from overtaking Google and Facebook.
ReadContextual advertising Google. What influences the cost of a click?What influences the CPC (cost per click) in Google Adwords, and therefore, also the price of contextual advertising and its settings?
Let's see!
ReadThree unusual ways to use contextual advertisingIn the world of digital marketing, there is a legend about a college graduate who decided to start working in a large IT company. This enterprising young man gave his resume, but was not noticed. Then he decided to set up an advertising campaign in..
Read3 account settings to increase PPC performanceNo one has an endless marketing budget, so it’s important that you set up your campaign effectively as much as possible.
There are three options in your account and campaign that you can easily change to improve PPC performance.
