Google Ads now gives advertisers the opportunity to pay for conversions when using display campaigns.
Paying for conversions, not for clicks, means that advertisers pay only when someone performs a targeted action after clicking on an ad.
When using Pay per Conversion, Google states that advertisers will never pay beyond their target price per action (CPA).
“Let's say your target CPA is $ 10, and over the weekend you’ve spent 30 conversions. You pay exactly $ 300, and the actual price per conversion is $ 10. You will not pay for clicks or impressions. ”
Now you can also use Smart Display campaigns with conversion pay.
Advertisers will only be able to pay for conversions by using a target price.
In addition, advertisers will be able to use the Pay Per Conversion option only if their account meets the specific criteria.
To be eligible to pay for conversions, the following conditions must be met:
- Advertisers are unable to bid for offline conversions, such as "Import from clicks" and "Store visits."
- CID must have a conversion delay of less than 7 days.
- Your account must have more than 100 conversions in the last 30 days.
- Target CPA bid must be less than $ 200.
Google notes that advertisers may also not be eligible to pay for conversions for undisclosed reasons.
When using the option to pay for conversions, the daily budget can increase by more than 2 times. However, during a calendar month, advertisers will not spend more than their daily budget multiplied by the number of days in a month.
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