ReadCake is divided. Analysts say the online advertising market is divided between two giants - Google and Facebook.According to a recent study by Global War Trends, due to the fact that this year Google and Facebook swallowed up most of the online advertising market, the rest of the players will have to fight for the shrinking remaining piece of cake.Hashtag
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ReadCake is divided. Analysts say the online advertising market is divided between two giants - Google and Facebook.According to a recent study by Global War Trends, due to the fact that this year Google and Facebook swallowed up most of the online advertising market, the rest of the players will have to fight for the shrinking remaining piece of cake.
ReadPaid ads on Google. What you need to know before setting upPPC has proven to be a very effective and efficient marketing channel for business in various industries. However, it’s easy to “pull” money into this channel and not get a return. Before you start your first advertising campaign, you need to know a 
ReadWhat is considered video viewing? What do we pay money for?Large social networks do not agree with how to view video views.
ReadContextual advertising. Exclude 5 AudiencesThe exclusion of the audience, which "merges" the budget of the advertising campaign in Yandex Direct and Google adwords, will help reduce costs.
ReadSEO or PPC? What to choose?People have been discussing the benefits of paid search advertising (PPC) for many years compared to regular search engine marketing (SEO), and vice versa.
What is better?
ReadLet's start with the basics: the essence of PPC (contextual advertising)At its core, PPC advertising is a method of purchasing digital pay-per-click (PPC) advertising at auction. Advertisers pay only when someone clicks on an ad (or interacts with it) and don’t pay for an ad.
Read3 reasons why PPC metrics do not matchAs digital marketers, we are confident in the need for data to reconcile our every step in reporting.
But what to do when data between Google Ads and Google Analytics or between Facebook Ads and CRM of your client do not match?
ReadWill traditional PPC agencies die in the era of automation?AI has become ubiquitous in modern life, and the setting of contextual advertising also lends itself to artificial intelligence. Do I need a PPC marketer?
ReadBlack Friday at PPC. Get ready for the holidays in advanceThe holiday shopping season has begun, here are a few points to help you succeed in paid search campaigns throughout the season - even if you are B2B or don't expect holiday holidays.
ReadDoes high clickthrough rate help to get in the TOP of your ad and reduces the cost of a click?In setting up Google advertising, it’s important to know about a contextual performance indicator such as CTR.
Search engines value clickthrough rate (CTR).
ReadRiddles of PPC. Do not get confused!Contextual advertising on Google, it would seem that it might be easier for the person who has just learned how to configure it ?! But when setting up contextual advertising, there are always pitfalls that Google itself systematically leaves
Read“We have set up advertising for you, the traffic is on, we are optimizing it, even there were a couple of inappropriate leads. What are our complaints?”CPA marketing or Cost Per Action marketing is a type of marketing that allows you to profit from generating a useful action on an online resource (website, mobile application, etc.) 