Articles about: ppc

“We have set up advertising for you, the traffic is on, we are optimizing it, even there were a couple of inappropriate leads. What are our complaints?”

CPA marketing or Cost Per Action marketing is a type of marketing that allows you to profit from generating a useful action on an online resource (website, mobile application, etc.)

Contextual advertising. Exclude 5 Audiences

The exclusion of the audience, which "merges" the budget of the advertising campaign in Yandex Direct and Google adwords, will help reduce costs.

Black Friday at PPC. Get ready for the holidays in advance

The holiday shopping season has begun, here are a few points to help you succeed in paid search campaigns throughout the season - even if you are B2B or don't expect holiday holidays.

Paid ads on Google. What you need to know before setting up

PPC has proven to be a very effective and efficient marketing channel for business in various industries. However, it’s easy to “pull” money into this channel and not get a return. Before you start your first advertising campaign, you need to know a

Does high clickthrough rate help to get in the TOP of your ad and reduces the cost of a click?

In setting up Google advertising, it’s important to know about a contextual performance indicator such as CTR. Search engines value clickthrough rate (CTR).

Will traditional PPC agencies die in the era of automation?

AI has become ubiquitous in modern life, and the setting of contextual advertising also lends itself to artificial intelligence. Do I need a PPC marketer?

Let's start with the basics: the essence of PPC (contextual advertising)

At its core, PPC advertising is a method of purchasing digital pay-per-click (PPC) advertising at auction. Advertisers pay only when someone clicks on an ad (or interacts with it) and don’t pay for an ad.

3 account settings to increase PPC performance

No one has an endless marketing budget, so it’s important that you set up your campaign effectively as much as possible. There are three options in your account and campaign that you can easily change to improve PPC performance.

Riddles of PPC. Do not get confused!

Contextual advertising on Google, it would seem that it might be easier for the person who has just learned how to configure it ?! But when setting up contextual advertising, there are always pitfalls that Google itself systematically leaves