Last week, Google announced that it had stopped supporting markup rel = next / prev, which was launched in 2011. This was announced by John Muller in his Twitter account.
SEO promotion includes internal website optimization, which has many aspects. Among others - the structuring of content and pages.
What is rel = next / prev?
This is a page markup that tells the search engine that a particular page is not a single page and is linked to others on the site.
Thus, if you have an article divided into several pages, you can tell Google that all these pages are part of the same set. Then, Google combines all signals and content from all pages.
This information will now be another help for SEO specialists.
However, as it turned out, Google did not support the layout for the last few years and did not tell anyone about it!
We noticed that we didn’t use rel-next / prev during indexing for several years, so we thought we could remove it from our documents :)
Why did Google stop supporting markup? Google said that sites have different approaches to page numbering, and the company believes that people create great sites without markup.
What does Google recommend now? Currently, Google recommends that you try to place your content on one page, rather than split it into several. Google experts on Twitter: “Studies show that users love single-page content, strive for it when possible, but multipage is also suitable for Google search. Know and do what is best for * your * users! ”
Lack of understanding. The most incomprehensible thing is that Google has recommended using rel = next / prev for many years.
It turns out that webmasters, optimizers, developers and companies invest resources in the implementation of this markup and support it without any benefit.
People are not just upset that Google has stopped supporting these tags, they feel cheated because they have invested resources in making it part of their user interface, believing that this is the best practice.
It makes you wonder what else there is in the Google help documentation that Google currently does not support?
We emphasize that just because Google stops supporting something doesn’t mean that it may still not be valuable to user experience or recognized by other platforms. Be sure to think about the broader impact that markup can have before you decide to stop using it.
We recently wrote that last year, Google removed 2.3 billion ads and 1 million advertising accounts.
In turn, we inform you that the Futureinapps company is engaged in SEO promotion of business sites.