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De-indexing. A threat to SEO for promoted pages?

So it can happen with your site - you optimize it, you optimize it, it comes out on the first pages of search results, and then bang! - Google has deindexing, and farewell to the positions on the front pages!

What does a personal brand sound like?

Sound is a powerful tool that is not used by marketers, and it has long been known that the path of information to the brain through the ears is faster than the path through the eyes.

Why do I see it? Because Facebook decided so!

Facebook added user audience information to the “Why do I see this ad?” Notification in the news feeds. Now users can see even more ...

SEO tips. How to optimize an article for the site?

In marketing, developing ideas and creating content cannot be successfully accomplished without the use of user experience and SEO. From searching for materials for popular content, to optimizing the finished article, you need to go through a thorny

Smms in mourning. Goodbye Google +

The end of an era has come: Google + is finally dead. April 2, 2019 - the day when Google officially closed its initiative on social networks Google +.

Cake is divided. Analysts say the online advertising market is divided between two giants - Google and Facebook.

According to a recent study by Global War Trends, due to the fact that this year Google and Facebook swallowed up most of the online advertising market, the rest of the players will have to fight for the shrinking remaining piece of cake.

SEO for speakers, not writers. Google adds search to podcasts using automatic transcription

The Google Podcasts application enhances detection by automatically decoding audio and video transmissions, allowing users to search for specific episodes without having to memorize the podcast title or episode title.

How to use Instagram Story Highlights for business?

Want to get more out of your Instagram stories? How to use Instagram Story Highlights for business

SEO educational program. 301 redirect against 302. You do not know which one to use?

Even in 2019, site owners do not know which type of redirection is best for SEO. In simple terms, a redirect is a way to redirect users and search engines to a different URL than the one they originally requested.