As content marketers, we create experiences that are related to our target audience. By forming these connections, we increase the brand's perception and preferences, lower barriers and eliminate objections.
Ultimately, we want our content marketing to drive business and brand loyalty.
Our content marketing strategy seems to be sensible. What is missing?
Sound!
Sound is a powerful tool that is not used by marketers, and it has long been known that the path of information to the brain through the ears is faster than the path through the eyes.
Why marketers need an audio content strategy
Creating and maintaining podcasts is not the only audio content strategy. This is just the beginning.
A 2018 Infinite Dial study shows that two thirds of US residents listened to some form of digital sound in the previous month (for example, Spotify, Pandora, podcasts).
Over the past few years, podcasts have overtaken AM-FM radio stations.
Marketers can take advantage of this shift. Despite the fact that our content is difficult to transmit on the radio, nothing prevents us from launching a podcast.
Audio is also a convenient way to consume content. With a printed book, you are limited in time when you can sit down and read it. You can listen to the audio book both on a walk and during a trip to work.
Voice commands
Voice commands are designed specifically to reduce manual operation time. It makes sense to use your voice to ask a question or perform an action, easier than typing text or pressing the keyboard.
What does this mean for the future?