No one has an endless marketing budget, so it’s important that you set up your campaign effectively as much as possible.
There are three options in your account and campaign that you can easily change to improve PPC performance.
Location
It’s important to use location targeting in your PPC campaigns to improve your performance and identify geographic areas that are more likely to convert.
This is one of the best ways to reduce advertising costs. Make sure you target your audience in the areas they are looking for.
If you don’t use location settings, you’ll spend a budget on showing ads to people who aren’t interested in your business.
Location settings also let you see where you’re most converting. Therefore, you should concentrate your budgets on showing in these regions in order to maximize the effectiveness of your pay-per-click costs.
Make sure you select the country you want to target when setting up your campaigns for the first time, and then expand and create campaigns for specific locations.
Devices
Ensuring that you select the right device is also key to success.
Google said about 30 - 50% of searches on mobile devices are local.
If you’re working with a store, you must raise bids for mobile targeting to reach people in the right place at the right time.
People also interact differently with their devices, so use the data in your search engine to see which devices provide the highest KPI performance and adjust your bids accordingly.
Don’t worry about bidding too high; the data you collect will help you move forward in the most profitable areas. These additional costs that you will spend at the beginning will simply help you in the future.
Ad Optimization
Many people just leave it to Google to do it for them.
But some advertisers like to optimize it themselves.
If branding is the goal of your campaign, then it works. You can use tags from other media channels to support your posts and then test them. Examine their ads to make sure you have the right approach.
However, if you run an advertising campaign that targets sales, you must maximize the number of clicks or conversions that come to your site. And in this case, it would be nice to let the system optimize advertising for you based on the best clickthrough rate or conversion rate.
Futureinapps company is engaged in contextual promotion in Google and Yandex. Turn to the professionals!
