Articles about: google analytics

How to correctly interpret the bounce rate metric in Google Analytics?

The high bounce rate of your site is not a reason to panic!

When is visiting a page not considered a failure for Google Analytics?

Our goal is not to fool Google, including yourself, but to get the right analytics metric

What is the bounce rate in Google Analytics?

What is a bounce rate? In simple words, this is the percentage of visits to your site, as a result of which the user leaves the page without further interaction with the site, in other words, the person visited your site and ...

3 reasons why PPC metrics do not match

As digital marketers, we are confident in the need for data to reconcile our every step in reporting. But what to do when data between Google Ads and Google Analytics or between Facebook Ads and CRM of your client do not match?

When you want here and now! How to check Google advertising campaign in real time?

There are many ways to use reports in real time

4 stages of scaling site analytics

The site database is not only the number of visitors to the site. The number of analytics tools that can replenish this base is great, but how can this be used for business analysis?