Articles about: контент стратегия

10 great writer tips for the smscher

If great writers were involved in SMM, what advice would they give to beginners?

Where to find a copywriter? Looking for articles!

No matter how well thought out your content strategy is and what budget you put into it, the success of your content marketing program depends on one important component: having a talented copywriter to carry out your plans.

Analyzing competitors and audience is a challenge for two!

SEO team and content managers can help each other in creating a clickable and selling website. In the last article we touched on this topic. And in this we will tell how two teams can deal with competitors and pinpoint the target audience.

How storytelling helps marketers

People love good stories. They help your target audience to understand the concept of a product and service. Readers put themselves in the place of the protagonist of the story. As marketers, you want your client to be the main character in your stor

9 skills of successful content creators

91% of B2B professionals use content marketing as part of their strategy. However, this does not mean that all the content they create is top-notch, attractive or valuable content.

Why is contextual advertising important?

The service of setting and maintaining contextual advertising appears, as a rule, in a complex. However, customers often believe that simply setting is sufficient for them, and further advertising will work without the intervention of the director an

Contextual advertising for competitive requests. What gives?

For start-up companies without a branded brand, contextual advertising is suitable for competitors' requests. How it works?

Content strategy for SMM this year!

SMM strategy this year should depart from selling texts. What to write in daily posts on social networks?