People love good stories. They help your marketing audience to understand product and service concepts, because it can put itself in the place of the protagonist of the story and experience with it. As marketers, you want your client to be the main character in your story.
If you sell a program or a book based on your experience, you share your own narration, for example, the story "From Dirt to Riches". Everything was terrible, until you developed this amazing system that you put together into the program. Your story explains how your program helped you overcome obstacles, because such a story inspires people and contributes to the sales of the program.
Storytelling (storytelling) allows marketers to interact and create a closer relationship with customers, which leads to an increase in sales. This is especially true for social network marketers who need to build connections and relationships, rather than throwing them in with advertising.
Airbnb is a great example of using stories to create good customer relationships. Images and short videos on social networks are accompanied by stories about the lives of the owners who rent their homes on Airbnb.
Storytelling makes you remember. Reading a long story is easier for people than a short description of a product or business! When you recommend a restaurant, you don’t say: “There were 27 regional dishes on the menu.” Most likely, you will share a story about how you went to a restaurant for a romantic date and what a beautiful setting, delicious food and excellent service.
General stories that work for business
Stories come in different types. To effectively tell stories of business and marketing, we recommend starting with one of two common storylines: Overcoming or Quest.
Overcoming: in its simplest form, this storyline is about the struggle between good and evil, the hero and the villain. Anyone who watches superhero films is familiar with a story in which an outsider defeats a monster.
For entrepreneurs, this story is particularly relevant. If your story is about how you started your business, a low start that you have overcome can be a monster. A villain can be a problem that your customers face, and you tell how to deal with it. For a company that produces organic cosmetics, toxic ingredients can become a monster.
Facebook's algorithms are undoubtedly a monster for marketers, because their goal is for subscribers to never see your organic, free marketing messages. Therefore, when advancing in social networks, our company pays great attention to storytelling.
Visual details can enhance the feeling, so storytelling must necessarily be accompanied by at least one picture or video.
To position your business as a hero, you need a monster. If you focus only on the positive aspects of your business and do not discuss a bad alternative, you do not have the full story. When you portray your business as a perfect entity, customers doubt it, for there is nothing absolute in this world.
Quest: The quest may intersect with overcoming, but both scenes have special features. Quest history is all about a heroic journey. Examples of this story are "The Lord of the Rings", "Game of Thrones", "Alchemist" (a popular book) and "Star Wars".
In business, every entrepreneur is in some kind of search. Quest can be about becoming successful, doing good, destroying the system or something else. The quest in which you participate as an entrepreneur has an infinite storytelling potential.
