Articles about: ppc

SEO or PPC? What to choose?

People have been discussing the benefits of paid search advertising (PPC) for many years compared to regular search engine marketing (SEO), and vice versa. What is better?

3 reasons why PPC metrics do not match

As digital marketers, we are confident in the need for data to reconcile our every step in reporting. But what to do when data between Google Ads and Google Analytics or between Facebook Ads and CRM of your client do not match?

What is considered video viewing? What do we pay money for?

Large social networks do not agree with how to view video views.

Cake is divided. Analysts say the online advertising market is divided between two giants - Google and Facebook.

According to a recent study by Global War Trends, due to the fact that this year Google and Facebook swallowed up most of the online advertising market, the rest of the players will have to fight for the shrinking remaining piece of cake.