Why is it so important to research the target audience before developing mobile apps?
Let's take a look at how user research influences the creation of mobile applications, and what measures owners of products and companies developing mobile applications can take into account for the successful operation of the application.
A technology product that is not related to its user will never be successful.
It has been proven again and again that if a product does not meet the user's requirements, it is doomed to failure, even if it is supported by technical giants.
Top failed mobile apps
Here are some examples of mobile applications that have failed. The reasons why this happened may be different, but you will find that all of them are explained by inaccuracy in understanding user preferences.
People downloaded this app, but they didn’t know what to do with it or how it differs from iTunes. Result? The report says that after downloading 48% of users have never used the iTunes application.
In addition, users encountered many problems with downloading an application for iOS, in the end they decided to stop using it.
In early 2013, the Hailo mobile app received an investment of $ 100 million. By October 2014, the developer company went bankrupt.
Failure was a classic example of the lack of user research.
Mobile application was created to provide good prices for a yellow taxi in New York. But it missed one important factor — most yellow taxi drivers did not use mobile devices.
Although the same business model worked in London!
For all owners of software products Hailo gives an excellent lesson.
Every company that develops mobile apps should always encourage business owners, especially small business owners, to refrain from making assumptions and make fact-based decisions.