The transition from computers and laptops to smartphones was pretty fast. According to the global digital report We Social, the number of smartphone users worldwide exceeded 5.135 billion. Contrary to the predictions of skeptics, the development of mobile applications did not become a bubble or a "fickle trend" doomed to decline, like a charge in an iOS 11 battery :-)
Mobile apps are a culture we are all used to. According to Statista, by 2020, mobile applications should bring $ 188.9 billion in global revenue.
The above statistics show that the year 2019 is likely to bring even greater popularity to the development of mobile applications for Android and iOS. We will either see new trends in the development of mobile applications, or significantly improve what users are already using.
With the start of testing the 5G network around the world, application development will begin to change. At the time of this writing, integrated chips are being improved, and this year will give mobile application developers more options. Fans of augmented and virtual reality already feel a surge of adrenaline!
1. Accelerated Mobile Pages via AMP and EMM
AMP (Application Performance Management) lists were integrated into Google search in 2016, and since then, developers haven’t looked back.
By incorporating them into the application environment, developers were able to use this version of HTML for better perception and retention of users, and instant Facebook articles about this are one of many success stories.
These monitoring tools and indicators that help eliminate minor errors, as well as improve overall performance, should be the main product by 2019.
2. Machine learning and artificial intelligence (AI)
AI and machine learning have increased their capabilities in mobile applications, more than we could have imagined. AI manifests itself in the form of chat bots. In fact, Siri and Alice are some of the main evidence that machine learning and artificial intelligence are an integral part of mobile applications.
The growing demand for machine learning and AI in the form of virtual assistants and chat bots is what the 2019 year will bring us.
3. Increased demand for mobile accessories and IoT
Thanks to Apple, limiting accessibility is beyond the scope of the equation. Application developers are looking for and will develop applications for mobile accessories, mainly for smart watches.
Currently, the watch and fitness industry is focused on smart watches, but some large companies, such as Zomato and Uber, have invested in the development of other applications.
2019 promises to bring more wearable mobile accessories - watches, motion trackers and more.
4. Chat bots
According to Statista, the global chatbot market is projected to grow to $ 1,250 million by 2025. This is more than 1000 million dollars more than in 2016. You can simply conclude that chat bots are an integral part of digital reality.
Chatbots will now act (actually already act) as virtual assistants in mobile applications. Thanks to the progress of artificial intelligence, chat bots are now easy to integrate into applications without complex coding.
A rather interesting Digital Commerce infographic shows that up to 50% of B2B buyers prefer self-service CRM. Chat bots are a new way to expand customer relationship management.
5. Augmented Reality and Virtual Reality will affect mobile strategies.
Pokemon Go may have been a temporary storm on our coast, but AR and VR are here to stay. It is expected that by 2020, the company's revenues will exceed $ 200 billion, and developers are expected to create mobile applications related to augmented (AR) and virtual (VR) realities.
6. Mobile Wallets and Payment Gateways
Contactless payment methods are what customers demand from all the applications they use. There has been a gradual but significant change in how users prefer to shop. We gradually moved from cash to credit, debit, mobile wallets and digital currencies.
Thus, mobile commerce has successfully become the preferred mode of shopping. For business in 2019, it is important to be able to create great applications, integrate payment gateways, as well as mobile wallets (such as Amazon Pay, Google Wallet, PayPal, etc.) that provide secure encryption.