
Contextual advertising. News Yandex. Direct and Google Adwords
News contextual advertising. What's new in Yandex. Direct and Google Adwords? New opportunities to promote your business online. Follow our updates!
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News contextual advertising. What's new in Yandex. Direct and Google Adwords? New opportunities to promote your business online. Follow our updates!

Often customers ask themselves what remarketing and retargeting are and how do they differ from each other?

A few days ago, Google informed users that it would change the brand protection policy in contextual advertising Google Ads. In practice, this means that any advertiser can use someone else's brand in their search advertising.
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The service of setting and maintaining contextual advertising appears, as a rule, in a complex. However, customers often believe that simply setting is sufficient for them, and further advertising will work without the intervention of the director an
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SEM, or search engine marketing, was once used as a term encompassing both SEO (search engine optimization) and contextual advertising.

For start-up companies without a branded brand, contextual advertising is suitable for competitors' requests. How it works?