In this article you will find the causes and solutions to common problems of social media marketing.
# 1: Your Facebook posts aren't popular.
Although you regularly post to Facebook, there is little or no activity. You have tried several types of posts published at different times of the day and week, and still do not see the results.
Possible causes and solutions
You really don't understand your Facebook audience or their behavior.
It is imperative that you understand who your audience is on Facebook, and what topics they want to see and hear, so that you can fill these gaps with interesting content. Find out who your audience is and what it is interested in, as well as at what time and on which days it is online.
To access Insights, open the Advertising Manager, move the cursor to All Tools, and select Audience Insights.
In the pop-up window, select "People connected to your page."
On the left sidebar, select your Facebook page to see detailed information about your followers. Click on the tabs on the right to learn more about the demographics of this audience, its interests, geographical location and much more.
You do not provide new, interesting or relevant content.
If you continue to create the same content or the same types of advertising, you will continue to see the same results - or no results. Social networks are constantly changing, and what works this month may not work the next. To go ahead of the algorithm, your marketing and content strategy on Facebook must constantly evolve and change, otherwise your results will decrease.
Always strive to provide content that is useful, informative, and interesting, and not content that simply meets your business goals or personal goals. Keep track of what works in your marketing on Facebook and do more. Consistent regular reporting is an important part of understanding what will work next time and what doesn't.
Also see what works on the pages of your competitors.
If you are not sure what to post, ask your subscribers what content they are interested in. Run a Facebook poll on your page or ask questions to find out what they want to see.
You can also send a direct message to your subscribers with a promotion (for example, a prize or a discount) for a simple answer to questions about the content of interest.
High-quality, relevant content will always be popular, but if you use current trends from time to time and use them quickly, your content may spread to a wider audience. Not everyone (and especially enterprises) does this, because fast, dynamic, adaptive content takes time and resources to coordinate.