SEO (SEO) - promotion is an effective tool that helps to increase sales due to the fact that the site is visited by organic customers - those who found the site on search.
However, even in the case when the site is on the first pages of the search results or even in the TOP, there is a possibility of the site lagging behind its competitors in the field of sales.
Why is this happening?
1. Poor customer service
A well-tuned site is only part of business promotion. If a client doesn’t hear the answer for a long time by calling the phone number indicated on the site, then this is unlikely to result in a good conversion.
And it is known that from 15 to 100% of sales are made on a call. A lot of people, even if there is an application form, prefer to call the seller directly and find out all the details of the order, delivery and payment from him.
Therefore, it is important to calculate this “client path” leading to sales and re-sales.
Large online stores start their call-centers or sign contracts for outsourcing. It is important to understand that the popularity of the store in a competitive environment provides, above all, an excellent customer service.
2. Poorly developed logistics system.
Having ordered a product on your website, the customer will not order it again if there are problems with delivery.