Do I need a mobile application for a cafe or restaurant? How useful is it for catering owners and customers? Consider all the pros and cons, we find a middle ground.
Creating a mobile application is not cheap and not every business can allow it.
When it comes to catering, the question arises about the feasibility of using mobile applications. Now we are not talking about aggregators, where you can order food from a whole list of cafes / restaurants, but about the application of a particular restaurant.
The advantages of mobile applications for catering
1. Loyalty
The loyalty program is the main reason for installing the restaurant’s mobile application and it’s a sin not to use it! In aggregators, restaurants have to leave up to 20% of the order, while in your own mobile application you can make presents for your customers with this money. Bonuses, promotions, discounts - all this is encouraged by customers in the form of checks left on the tables.
The applications themselves are always with you. No need to carry numerous cards. It's comfortable.
2. Communication
Mobile application is a great opportunity to communicate with the client via push-notifications. Yes, it is recommended to send them no more than 1 time per week. You can notify about promotions and special offers.
3. Visibility
The design of a modern mobile application for Android and iOS allows you to reveal all the beauty of your offer - photos of dishes, photo reports from parties, reviews, photos of visitors. In addition, if you connect the application with the cards, the client will be able to build a route to your institution, without leaving the application.
Pay particular attention to how your icon looks on the desktop of your smartphone. It is important to choose the right colors, shapes, fonts, so that it is recognizable and understandable.