People will remember for a long time how the business tried to survive during the outbreak of coronavirus. Therefore, right now, in this difficult period, you should reconsider your customer-oriented marketing strategy ...
Let's look at what segments you can divide the target audience. But first of all, you need to understand why do we need this segmentation ...
CPA marketing or Cost Per Action marketing is a type of marketing that allows you to profit from generating a useful action on an online resource (website, mobile application, etc.)
The exclusion of the audience, which "merges" the budget of the advertising campaign in Yandex Direct and Google adwords, will help reduce costs.
The holiday shopping season has begun, here are a few points to help you succeed in paid search campaigns throughout the season - even if you are B2B or don't expect holiday holidays.
This article describes a step-by-step method of setting an electronic digital signature for MacOS users. It is especially useful for those who do not want to constantly use the token.
Did you know that different people, clogging any identical request in Google, receive completely different answers in the search results window. This is because Google personifies the search results based on the data that it has on you.
PPC has proven to be a very effective and efficient marketing channel for business in various industries. However, it’s easy to “pull” money into this channel and not get a return. Before you start your first advertising campaign, you need to know a
In setting up Google advertising, it’s important to know about a contextual performance indicator such as CTR. Search engines value clickthrough rate (CTR).
Responsive ads give Google the resources it needs to “respond” to different audience intentions and formatting requirements.
AI has become ubiquitous in modern life, and the setting of contextual advertising also lends itself to artificial intelligence. Do I need a PPC marketer?
At its core, PPC advertising is a method of purchasing digital pay-per-click (PPC) advertising at auction. Advertisers pay only when someone clicks on an ad (or interacts with it) and don’t pay for an ad.
Contextual advertising on Google, it would seem that it might be easier for the person who has just learned how to configure it ?! But when setting up Contextual advertising, there are always pitfalls that Google itself systematically leaves
Why cookies disappear and how marketers can attract more new customers without using third-party data
People have been discussing the benefits of paid search advertising (PPC) for many years compared to regular search engine marketing (SEO), and vice versa. What is better?