The main mistake of the developers of mobile applications is the confidence that the user will understand their product in two accounts. A person who invented it himself, put all his soul, time and talent there, it is difficult to assess the result from the outside.
Meanwhile, the number of applications is growing every day, which people delete 10 minutes after installation. Just because in these incomprehensible icons on the screen the features of a leg will break. Therefore, it is important to put yourself in the user's place. This will lead to 10 simple steps.
Step 1. Explore the area
For example, we create a fitness application for weight control, nutrition accounting and workouts. What do we need to know?
At a minimum - the rules for calculating proteins, fats and carbohydrates. The norms of the ratio of weight and height. Download a plate calories and energy value of meat, vegetables, fruits, cereals, etc.
The analysis should not be too deep. It is enough in general terms to understand what will be needed by a person who has decided to take up his figure.
Step 2. Identify the target audience
The main mistake of most customers - my product is needed by ALL. That's all who have mobile - all come in handy.
No, there is no universal product. The fitness application is needed for people who decide to adjust their figure or who regularly maintain a sports lifestyle and proper nutrition.
Identifying the audience at the first stage is important so that you can immediately know the parameters for promoting your product - through the same targeted advertising.
Step 3. Define user characteristics
What drives those who download your app? Make a portrait of users. There may be several.
For example:
Sergey is a solid businessman. He devotes all his free time to the gym. He knows everything about proteins, fats, carbohydrates and their workout standards. He needs an application in order to save his time on complicated calculations, which is almost nonexistent. For this, he downloads the application - so that it quickly does everything for them.
Maria is a student. He wants to lose 5-7 kilograms, but does not know where to start. He does not understand anything in the energy value of the products, does not know which training will help get rid of the tummy, and which are aimed at the ass-nut. Hopefully the app will help her figure it out.