24 + 1 way to generate content


Thinking about unique blog post ideas can seem like a problem, especially when it seems like blogs cover almost every topic in the world.

Is there such a thing as a “unique” idea for a blog post?

How do you write fresh, interesting and search engine-optimized content that your audience really wants to read?

If you are tired of breaking your brain, do not worry.

There are many ways to come up with unique blog ideas without relying on your creativity.

The copywriter block is almost universal, so even the biggest minds have come up with their own “hacks" in order to come up with posts.

In this guide you will find 25 different ways to come up with ideas for blog posts so you don't have to constantly bang your head on the keyboard.

1. Audience survey

One of the best ways to come up with ideas for blog posts is to ask the audience what they are interested in reading about.

You can use surveys such as Google Forms to ask your audience about its interests. If you notice, YouTube bloggers often build their videos based on the wishes of their subscribers.

You can send this survey to existing customers, social media subscribers, or other contacts on your network. Their answers will inspire many posts to be written!

2. Google Autocomplete

Coming up with ideas for blog posts, most business owners turn to Google to print their topic and see what happens.

But before you finish your search, you can use Google’s autocomplete feature to create topics you hadn’t thought of before.

For example, if you type “SEO optimization” in the search, then in the prompts in the same window you will see, in addition to the main phrase, “SEO optimization training”, “SEO optimization for free”, “SEO text optimization” and even “SEO optimization” youtube. "

All this can be turned into your own blog posts (if they relate to your niche and audience).

Read also:

Filling a site with content: how to prevent readers from disappointing?

Custom content. What is it needed for?

3. Answers

Audience Response is a free visual keyword research tool that generates an extensive list of questions related to your main topic.

Each of these questions may be what your audience is looking for, and therefore may represent some interesting blog ideas.

For example, take a look at the Mail.ru - Answers project. And you will find many questions about your topic!

4. Competitor research

Sometimes a little research by competitors leads to some ideas on the blog “Why didn’t I think about it?”.

This is because - even if you don't want to admit it - sometimes your competitors offer pretty good blog topics.

You can search for topics on your competitors' blogs, or use tools like SpyWords to create a list of keywords that your competitors are targeting in their content.

5. Related Keywords

If you are good at SEO, you are probably familiar with the process of researching keywords related to your main topic. But it is worth mentioning it again here.

Keyword research tools such as SEMrush, for example, will generate a report on related keywords, which can then be turned into possible blog post ideas.

This will save you a lot of time compared to trying to come up with related topics on your own.

6. People also ask

Another built-in Google feature that is useful when developing ideas for blog posts is the “Search Together With Keywords” section at the bottom of the search page.

You can turn these questions into possible blog post topics.

7. Google Trends

If you want to capitalize on the growing trend, check out Google Trends for possible blog ideas.

You can not only find topics that people are actively searching for, but also find “Related Queries” that go beyond your initial search.

8. Pinterest and Yandex Zen

Pinterest and Yandex Zen are more likely search engines than platforms for social networks, which makes them a great tool for finding ideas for creating a blog.

Find out what other brands are writing about and think about your own blog ideas.

9. Interview

Are there industry experts with whom you would like to interview for your blog? Interviewing is a great way to keep your readers interested.

Check with your network’s prominent figures to see if they want to talk with you.

Sometimes it's as simple as emailing them a list of questions, asking them to print the answers, and then post all the interviews on the blog.

10. Guest posts

Custom content can help you fill up your blog, especially if you are struggling to come up with your own ideas for blog posts.

Just add a contact form to your website asking for a guest post or message on social networks.

Look for members who can offer expert advice or unique information.

11. Reader Stories

In the same spirit as in guest posts, you can ask your audience to share their stories. These may not be SEO-optimized articles, but they can be very interesting and accessible.

12. Topics A to Z

Want to play a game?

This idea includes inventing topics for posts that correspond to each letter of the alphabet.

For example, for the SEO industry, “A” could mean “Alt Tags,” “O” for “Backlinks,” “K” for “content.”

13. Reviews

If your business is active on social networks and / or has listings in online directories, then most likely you will have several customer reviews.

If so, you can often delve into them to identify topics for coverage on your blog.

For example, you found one that you were praised: “Great customer service!”. In this case, you can write a blog post, for example, “Why customer service matters to [company name]”.

It’s clear that your audience cares about customer service, so maybe you should write about it.

14. Forums

There are many online forums where users post their questions in the hope of receiving answers from other users on the forums.

Here you can see what other people in your industry are discussing, and you can find some ideas for a blog.

15. Facebook and Vkontakte groups

In these social networks you can find groups on almost any topic, from knitting to SEO, from dog walking to mental health.

By joining interest groups, you can find out what questions people have, or even ask them questions about content.

16. Instagram Stories

If you have an Instagram account, you can post a story that gives your subscribers the opportunity to ask you questions.

In the Instagram Stories features, you will find the opportunity to add a block of questions in which subscribers can send their questions directly to you. You can then answer these questions on your blog.

17. Team interviews

Perhaps your team has some knowledge that you can share with the world.

If they are open to this, interview your team members to help your audience get to know them better, get a deeper understanding of your business, and get helpful tips from different departments.

18. Cases

If you want to prove that you are not just talking, but also doing, it’s worth collecting some cool examples for your business blog.

Your readers and potential customers will be happy to know what your results are.

Talk about the history of the business, the work you have done, and how it paid off.

19. Review of a conference or event

Have you recently attended a local event? Or maybe you went to the amazing Hackathon?

Share your experiences and impressions on your blog.

Not everyone will have the opportunity to attend these events, but they will still benefit from reading about what you learned.

In addition, if people are looking for event information, you can take advantage of this organic traffic.

20. Resources and tools

Consider creating a resource post that consists of your favorite industry tools, e-books, videos, etc.

Your readers are probably looking for the best resources to help them grow their business and improve their lives.

These messages can also be useful if you have the opportunity to include affiliate links in posts and capitalize on it.

21. Behind the scenes

Can your audience benefit from a behind-the-scenes look at your business?

If this is interesting to your readers, give a brief summary of how you started your business, how it works, or even how they could start their own business.

Don't give out all your trade secrets, but this type of post can be interesting and useful.

22. Favorite industry blogs

What are your favorite industry blogs about?

Does your blog have hot topics worth writing about?

If you think this topic will be of interest to your readers, write your own advice.

23. Gift Guide

If the holidays are approaching, it may be time to write an industry-specific gift guide.

What tools or gadgets came out this season?

What subjects can be in each obligatory list of SEO-professionals?

24. Year review

When the year is coming to an end, consider what lessons you have learned.

• What can your readers take from last year?

• What trends should they see next year?

• “Year in Review” messages have the added benefit of being able to target keywords related to the New Year to capture some of this annual traffic.

Bonus: More Blog Ideas

We hope that these 25 blog ideas were enough for a copywriter to sharpen a pencil.

In fact, the possibilities are almost endless - even if it seems that most topics have already been covered.

Here are some additional blog ideas:

• Industry quotes: Write a summary of your favorite industry quotes.

• Open letter: Sick? Post an open letter about a topic that matters to you.

• Blog Series: Cover complex topics in a multi-part blog series.

• List of your favorite tools: What tools do you use in your business every day? Do you recommend them?

• Checklist: write a post about what you first need to have, know, do before you start your business, or go on a tour or buy an apartment, etc.

• 100 facts: share 100 facts about your industry - especially those that readers have not heard of before.

• Frequently Asked Questions: cover the most common questions you receive from your past and current customers.

• Expand the topic: see gaps in how your competitors cover a particular topic? Clarify this in your post and turn it into the perfect guide.

• Industry memes or jokes: everyone loves a good meme or joke. Review your favorite pastimes.

• Book Review: Write a review of your favorite industry books, including some key insights.

• “Day in the life”: what does work in your company look like? Give your readers a glimpse into your daily life at work.

• Deploy live or YouTube videos: turn videos from Facebook Live or YouTube into blog posts, focusing on the main topics for discussion.

• Product Reviews: Post reviews of common products or tools used in your industry.

• Practical guides: break down complex processes into step-by-step practical guides.

• Current events: what is happening in the world today? What does this have to do with your industry? What do readers need to know?

• Competition: Publish information about the contest (for example, a Halloween costume contest), recruit participants, publish the results and offer a prize to the winner.

• Questions on Twitter: Head to RiteTag.com to find hashtags that may lead to some interesting blog ideas.

• Comments on social networks. Check out the comments on social networks to see if there are any questions or topics worth blogging about.

Futureinapps company is engaged in SEO website promotion for business, which includes the technical side and creative (writing content for sites, blogs on social networks). Turn to professionals.

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