Blog

Relevant page for Google. How to achieve this?

Google does not rank irrelevant pages. But how do I make your page relevant to the target keyword?

User Content. What is it needed for?

Before the advent of the Internet and social networks, User Content (UGC) had a familiar and simple form - but in the last decade or so it has turned into something much more.

5 tactics that encourage customer feedback

Make sure that your business pages are relevant and ready for review, and then prepare a strategy for responding to them. In the crowded and ultra-competitive world of e-commerce, there is one thing that will help you to stand out: reviews.

Outbound links affect site ranking?

SEO - website promotion is a complex process that includes all activities that help a site rank in search engines.

Want to TOP Google? Put more photos on Google My Business!

An analysis of 580,853 images in Google My Business taught us how GMB images can influence user behavior.

Link building and search engine ranking

Links were the first major factor in the “off-page” ranking (External SEO optimization) used by search engines, but it was the first search engine that heavily used link analysis as a way to increase relevancy.

Facebook introduces messenger auto-lead feature for all advertisers

First announced in May, the leading generation platform works with ads on the Facebook messenger.

Let's start with the basics: the essence of PPC (contextual advertising)

At its core, PPC advertising is a method of purchasing digital pay-per-click (PPC) advertising at auction. Advertisers pay only when someone clicks on an ad (or interacts with it) and don’t pay for an ad.

SMM: Before it's too late, check out TikTok

The social network TikTok, which is still not very popular in Russia, is gaining momentum and has already thought about how to increase its profitability through advertising on other platforms.