Make sure that your business pages are relevant and ready for review, and then prepare a strategy for responding to them.
In the crowded and ultra-competitive world of e-commerce, there is one thing that will help you to stand out: reviews. According to one study. 97 percent of online shoppers surveyed said customer feedback influenced their buying decisions, and 73 percent said written reviews were more helpful to them than ratings. In other words, you need not only good grades - you need detailed reviews that will be useful to your customers.
There are simple steps you can take to gradually turn your presence into a review into a selling point for your brand, which will also improve your SEO.
1. Make sure your business pages are relevant and ready for customers
The first steps to getting more reviews include ensuring that customers find them as easily as possible. Make sure that you have easily accessible pages on Google, Facebook. If the client cannot easily find your profile, he will almost never leave a review.
2. Ask customers to leave feedback
Sometimes you need to contact customers and ask for their feedback. It should not be painful and should never be intrusive. This is a good way to get the very first reviews.
Emails asking for feedback are one of the common ways to do this. They are usually shipped after the customer receives their purchase. Those who buy on eBay or Aliexpress know this well. Providing discounts and coupons to customers who leave feedback is an option that can provide good results. Just make sure the platform allows it.
3. Focus on the platforms that your customers are most likely to use
While positive feedback on any platform can be a boon, remember that one of the golden rules for effective e-commerce SEO is to focus on the platforms that are most relevant to you and your customers.
4. Respond to feedback you receive
Responding to customer reviews on your page can be a great way to show customers that their opinions are really valuable to you. Clients love to feel that they are being listened to, so if they see that leaving a review is likely to get an answer, this may encourage them to publish it.
It is best to be answered by a SMM specialist, since In the answer, you can say not what you need. But if you decide to do it yourself, follow some basic guidelines for checking answers. Responding to negative reviews, focus on handling customer complaints, take responsibility and be polite (but not ingratiated). If the complaint is related to an unavoidable circumstance or something that is in fact a client’s mistake, try to add (subtly) the necessary information to your answer in order to mitigate the problem for other clients who may encounter it. Having received positive feedback, be sure to thank the client, invite him again and take the opportunity to talk about the products or services mentioned in the review.
5. Legal paid review programs
The phrase “paid reviews” can make you think of dubious methods and even fake reviews, but there is an interesting new legal service that can do this: Amazon Vine, Amazon, which allows some suppliers to send a free product to reviewers in exchange for honest reviews. Vine is strictly controlled so that the suppliers do not communicate with the reviewers, and the reviews in no way guarantee a positive result, so make sure that the products you send are the best.
Another potential disadvantage of Amazon Vine is not cheap. It is worth counting to decide whether it suits you. We hope that in the future we will see more services, such as Vine, because e-commerce sellers certainly have an interest in more reviews of their products.
Testimonials are an important component of building trust with your customers, and they should be part of any integrated SEO strategy in e-commerce. To get a page full of good reviews is not easy and not fast - but, like all the best long-term investments, the results pay off many times over.
