Studies have shown that the mind and emotions play a role in decision making. Reason affects motivation and behavior, causing feelings that just motivate and behavior. Here is an example. Let's say you are going to eat ...
The exclusion of the audience, which "merges" the budget of the advertising campaign in Yandex Direct and Google adwords, will help reduce costs.
Did you know that different people, clogging any identical request in Google, receive completely different answers in the search results window. This is because Google personifies the search results based on the data that it has on you.
At its core, PPC advertising is a method of purchasing digital pay-per-click (PPC) advertising at auction. Advertisers pay only when someone clicks on an ad (or interacts with it) and don’t pay for an ad.
Local campaign updates, seasonality adjustments and more.
There are many ways to use reports in real time
Are you a conspiracy theorist? Are you afraid that the ubiquitous Google will find you everywhere and pop in a package with gifts in the form of ads based on your query history?
The number of deleted ads has decreased, but the number of blocked accounts of advertisers almost doubled compared to 2017. What industry does Google not like?
When we, as a marketing agency, begin to cooperate with new customers, we ask them how much of their marketing budget is spent on contextual advertising (Pay Per Click (PPC).
What influences the CPC (cost per click) in Google Adwords, and therefore, also the price of contextual advertising and its settings? Let's see!
Initially, the AdWords Express (AWE) platform, launched in 2011, intended to provide small business pay-per-click advertising (PPC) access.
Google AdWords told advertisers the news that Google AdWords Express has now joined the Google Ads platform. AdWords Express advertising campaigns are now available in Google ads as Smart campaigns.
In the world of digital marketing, there is a legend about a college graduate who decided to start working in a large IT company. This enterprising young man gave his resume, but was not noticed. Then he decided to set up an advertising campaign in..
News contextual advertising. What's new in Yandex. Direct and Google Adwords? New opportunities to promote your business online. Follow our updates!
Often customers ask themselves what remarketing and retargeting are and how do they differ from each other?