The era of travel has begun, and the tourism industry is developing at lightning speed. Previously, travel companies used the press to attract customers' attention in their promotion.
Organic traffic through search engines has become a huge driving force for travel agencies today. Links is the new press, and seo link promotion is more important than ever for travel brands.
We will look at some technologies for promoting a tourism product using links that you can use in your strategy for next year.
1. Journalist's free ride
Traveling to the press is truly unique to the tourism sector, as there are not many other industries where it really makes sense.
Simply put, a travel brand contacts a journalist to offer them a free ride in exchange for expected coverage. This is also one of the most common ways to win-win barter, as it is quite simple for both parties.
This can be a pretty expensive way to promote a travel agency.
It makes sense for the hotel to offer several free rooms during the off-season to a group of journalists and bloggers - they will receive some press coverage and the rooms will not be in vain.
When the return on investment is not important, it makes sense to invite a distinguished blogger or journalist, make him a full tour package with food and transport and make sure that his experience is the most striking.
If this is a journalist for The New York Times, it’s worth the cost, as it will pay dividends for many years.
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2. Grocery tricks (lure)
A grocery trick is when a travel brand creates a temporary or unusual offer to catch the attention of the press and many links.
Best example? Google Trends has been walking the day that the news that Airbnb is renting Barbie’s house to Malibu DREAMHOUSE for only $ 60 per night.
This is clearly a trick, as the offer is available only for two nights and in partnership with Mattel for Barbie's 60th birthday. But this one is so interesting, the press just wants to write about it.
If you're not a big brand like Airbnb or Barbie, you'll have to be creative to get your attention.
You can collaborate with a larger brand.
3. Dream job trick
Dream job tricks seem to have a life cycle. They warm up the audience and the press a little, which shows interest in the brand, then a lot of imitators come out, and this time the press ignores them, then again.
In this scenario, you create an interesting and attractive vacancy that you offer, usually for a short time. As a rule, in combination with competition and with tight deadlines.
If everything is done well, it can attract a lot of media attention and promotion of a travel agency will go uphill.
Offer a fun temporary job that will make everyone happy and not you will risk your annual marketing budget.
4. Guest posts
Guest posts are extremely difficult to place in the tourism industry. There is something about travel bloggers that makes them claim money for any guest post on their blog from brands.
When a travel brand first thinks about launching a linking campaign, the obvious conclusion is the publication of travel blogs, it’s on the surface. And, accordingly, travel bloggers are needed. You need to buy links for promotion.
Workaround Other industries that actually host guest posts.
Business, technical, parental, and medical blogs are generally much more susceptible to useful and free content.
Find cross-cutting topics that apply to both markets. For example, face recognition in the tourism industry. It is posted on a security blog, but it also applies to your topic. These are free links for website promotion, use your travel promotion!
5. Resource Pages
On the Internet there are many resources that work great in the tourism sector and there is the opportunity to place links to them.
There are several types of links to resource pages that typically work in the travel industry.
Links to local resources work well if your travel brand is present in the local region.
If you are a hotel or a tour operator, this is a good form of cooperation. You can contact other local companies or government agencies to access their resource pages.
Another way is to provide a useful resource yourself and get a list on the resource page on this topic.
For example, if you created a South American wine list, you can add it to wine blogs or university faculty pages that talk about agriculture and wineries.
6. Paid links
Buying links for website promotion is a hot topic in the SEO world.
If you delve deeper into tourism sites, you will find famous cruise lines and hotel chains that pay for accommodation on travel blogs and other websites, which perpetuates fees for such links.
In fact, there is no other industry that requires paid links more than the tourism industry:
It is clear that there are many paid links in travel, and this is due to the demand from travel brands and the dream of bloggers about traveling around the world. A powerful combination that leads to this state of things.
Should I go to the exchange of links to promote the site? If you do not have experience, then it is not worth it.
In the short term, this may work - even for a few years - but as these blogs accept more and more paid links, this can degrade the value of your link over time.
There are many other ways to earn links.
7. Surveys and unique data
In the promotion and sale of tourist products, surveys help well. Surveys can work very well, depending on the audience and content.
The results of various surveys are especially appreciated by journalists, because this is an excellent informational guide on a topic of interest to many.
Choosing the best mix of links
The reality is that there is no single ideal link building method. To promote the tours you need to use everything and join this with your broader marketing and SEO strategies.
If you only need branding and positioning, use the tricks that journalists love.
If you are trying to promote a specific set of tourism products, you need to think about organizing press trips or guest posts where you can control the results a bit more.
If you want to create top-level organic traffic, surveys can help achieve these goals.
Futureinapps company is engaged in SEO promotion of turnkey travel brands. Contact us, we will advise how to get out of your service in the TOP!
