One of the "chips" of the upgraded site Futureinapps.com is the SEO-optimized site address for different languages.
That is, if a person sits on the Russian version of the site, then almost all the addresses are displayed in translit, and if in English, then completely in English. This feature makes the link readable for all users of the Internet.
About that it works on any page of the site, and the transition goes to a similar page with the same material, but in a different language.
For your information: this option is far from at all, even the most famous, sites of Russia.