Promotion at TikTok. How to measure marketing results in TikTok?


Do you use and engage in promotion of Tick Tok? Want to know how to measure the results of your marketing efforts?

Tick ​​Tok for business - no longer sounds strange. Yes, there are a lot of teenagers in this social network who are difficult to approach, but think, maybe your business needs this promotion channel?

In this article, you will learn more about Tick Tok analytics.

# 1: Switch to TikTok Pro account to access TikTok Analytics

TikTok recently launched its own analytics tool for Pro accounts, which are similar to Instagram Creator accounts. The TikTok dashboard gives you an idea of ​​your overall audience and the effectiveness of published content.

Switching to a Pro account is easy. Start by navigating to your profile settings and clicking on the “Manage My Account” option. On the next screen, click Switch to Pro Account.

Next, you will be asked to select a category for your account. Categories include social activist, personal blog, education, media, entertainment, and more.

The last step is to enter the phone number for your account, and then the code that you will receive via SMS.

After setting up your Pro account, return to the Settings menu and you will see the Analytics option. Click this option to open the TikTok analytics panel.

TikTok Analytics will only start recording data after switching to a Pro account; The toolbar will not display any historical data. You will need to wait up to 7 days for your account to generate enough data to start displaying the information. During this period, we recommend publishing as much TikTok content as possible so you can better understand analytics.

As soon as the analytical data begins to fill in, you can immerse yourself in the understanding of your account. As with all analytics, this data will become more accurate over time.

There are three main categories that TikTok displays in the toolbar of your account:

• Profile Overview

• Content of the idea

• Consistency of ideas

Click on the tabs at the top of the Google Analytics screen to dive deeper into each category and find new ideas.

Read also:

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# 2: TikTok Analytics Profile Overview

The Profile Overview tab is useful for determining how well your TikTok profile works. This data includes the total number of video views, profile views and the number of subscribers.

Tip for professionals: You can use profile review data to interpret the sequence of users, from people who start consuming your content to those who become interested subscribers.

This allows you to estimate the conversion rate from the total number of video views to users who visit your profile, and then the conversion rate of those who are actually subscribed to your profile.

This analysis will help you prepare an effective content strategy. When you have a clear idea of ​​the degree of conversion of your content, you can start planning a publication schedule and more accurately determine the growth rate of your account.

Thus, although the data presented on the “Overview” tab are not the most complex analysis, you can use them to advance to Tick current.

# 3: TikTok Analytics Subscribers Data

The TikTok analytics tab displays the demographics of your audience on the Subscribers tab. You can see the gender breakdown and percentage breakdown of your audience by location.

# 4: TikTok Analytics Content Data

The Content tab in TikTok analytics contains the most interesting posts. In the top-level view, you can see the total number of views of each video post over the past 7 days, displayed in order from the newest to the oldest.

It also shows which of your videos were popular on the For You page during this period, as well as the total number of views of these videos throughout the process.

Analytics for each post includes:

• Number of posts

• Total number of comments

• Total shares

• Total video playback time

• Total video views

• Average viewing time

• Types of traffic sources

• Audience Territory

Audience geolocation data helps determine whether a particular piece of content matches different demographic metrics for an audience.

Having studied the binding of the territory to individual messages, you can compare this data with the territories of your general audience shown on the “Subscribers” tab. Then see if different forms of content resonate with a new audience from different places. If you notice that certain posts work better in certain places, you can double the creation of such content and come up with new ideas for Tick Tok.


As an evolving platform, TikTok presents a unique opportunity for brands seeking to attract more youth. According to Sensor Tower, TikTok received more downloads than Instagram in the first half of 2019. For the past five consecutive quarters, TikTok also led the iOS App Store in total downloads.

Although the platform has a large user base, one of the reasons brands did not want to add TikTok to their marketing before was the lack of analytics.

Now that you’ve introduced TikTok’s built-in analytics, you can determine the performance of your content on the entire platform and answer the question of whether it is possible to make money in Tick Tok.

If you were curious to try TikTok as a social channel, now is the time to start. When analytics is finally available, you can easily track results from the platform.

Of course, before moving on to the platform, make sure that TikTok is perfect for your brand. If your target audience does not include the average user of the platform, you may not need to allocate resources for experiments.

Futureinapps company is engaged in SMM business promotion on any platform. Turn to the professionals!

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