On the need for a brand in the business issues usually does not arise. Almost every medium company in the country has its own brand. But why should a businessman whose company already has a “corporate image”, that is, a brand, need a personal brand?
Identity of personality - part of the brand
First of all, we will talk about identity - the visual component of the brand. It all starts with the development of a logo, which reflects the philosophical, ideological, ideological concepts that are close to the carrier of the brand, in our case the businessman.
Designers, while developing their identity, take into account the character of a businessman, his life position and goals.
All lines, fonts, colors in the logo are “speaking”.
Recently, our designers have developed the logo of the CEO of Futureinapps IT company Ayrat Galiullin.
The letter "A" in the logo - the first letter of the name of a businessman. It has both round geometric shapes with rounded corners, which in psychogeometry convey ideas of unity and care, as well as sharp corners, which are associated with strength and tranquility. The straight vertical line is masculinity and ambition.
Colors. White color on a black background and dark gray on white, in another version of the logo, complete the complex and attractive image of a successful head of an IT company.
What is the identity of the person?
• Personal brand enhances the brand of the company product. For example, the same Apple without the personality of Steve Jobs would not have been able to advance in a highly competitive market.
• It strengthens the position of a businessman. He can manage his companies, he can be invited to others, and his image will always be with him.
• The name of a businessman can become a brand for various kinds of goods and services, and there are examples when stars created product lines under their own name that were popular, despite the fact that they took minimal part in production.
The formation of a personal brand does not end with an identity, but only begins with it. Next, you need interaction with the environment. After all, people form the brand as an emotional response to your actions.
