SEO is constantly updated and changed. Therefore, it is important to diversify and not store all eggs for optimization in one basket.
Relying on a single strategy is dangerous, because this strategy can quickly become obsolete.
The importance of diversification in SEO goes far beyond the main text.
Here are some ways to diversify your SEO efforts to earn visibility and organic traffic.
Diversification of content strategies
Content plays an important role in the success of SEO, and it is also an area where diversification is most needed.
A variety of content begins with the audience - you need to diversify the content to reach the entire audience.
If you focus only on people who are willing to buy from you, you will miss a significant part of your audience.
You need to create content that serves all stages of your marketing funnel, not just bottom.
Your audience has different intentions at different stages, and your content must match this particular intention in order to appear in relevant search results.
Content should include blog posts, infographics, podcasts, webinars, e-books, guides, studies, reviews, questions and answers, etc.
These are some examples of the types of content you can create for each part of your funnel and your entire audience.
To cover every stage of your marketing funnel, you need to create different types of content, but this is not the only reason to diversify the content format. Content formatting can play a large role in search visibility and ranking.
When we think of “content”, we usually think of blog posts or written text. However, depending on the purpose of this query, the text content may not have a good rank in the relevant search results.
Carefully review the search results for all the keywords or topics that you are targeting to better understand what types of pages Google wants to rank and diversify your content according to the formats that are currently being ranked.
Finally, you need to diversify content topics in order to expand thematic credibility of your site.
Focusing on only one topic will create a strong link between your website and this topic, but it can also mean that you will have to avoid other potentially lucrative opportunities.
Content and links are driving the search rankings, and diversification in both of these areas is paramount to SEO success.
Diversification strategies for acquiring links
Diversification in link building begins with tactics.