How to attract Instagram followers with unusual content?

November 26, 2019

6 min read

Instead of the usual publications that companies tend to share, this article focuses on four unusual types of content that will arouse the interest of your audience and stimulate interaction.

Want more attention to your Instagram posts? Want to know how to “encourage” people to chat with you on Instagram?

In this article, you'll learn about four unusual ways to create Instagram posts that encourage people to interact with your content and click on it.

# 1: Encourage Instagram engagement with brand-relevant puzzles

A typical Instagram image or video post can, at best, create a few seconds of activity. Why not give your followers a reason to think about your post? Studies show that participation in events is more memorable than just talking about them. In addition, puzzles involve people and are interesting.

Quizzes and puzzles make people think. If you also manage to harness the emotions of your audience, people will be more likely to share puzzles with their friends. This creates interest and provides interesting feedback for you.

Keep in mind that the puzzle posts you create for Instagram must be consistent with the overall brand message. Be sure to choose a theme that reflects your brand and its main meaning. Also, explore topics that your followers will have an emotional connection with.

Rebuses

The main value proposition of the American Casper mattress brand is focused on relaxation and good sleep. With this in mind, the brand effectively connects attractive Instagram posts to their branding, providing recreational puzzles. In fact, puzzles make up almost half of their posts with the most comments.

Although Casper does not offer prizes for getting the right answers - just the excitement of solving the puzzle - the posts create a ton of engagement. To illustrate, the post below received 3,800+ likes and 94 comments.

In addition to motionless graphics, Casper also publishes animated rebus puzzles in its Instagram feed, as well as in stories and ads.

# 2: "Hunt for hidden emoticons"

Another creative way to attract your audience on Instagram is for your audience to find hidden emoticons. Chanel and Stevo in their @howfarfromhome account began to hide emoticons on their travel photos as part of a fun weekly game.

Similar content helped them attract over 167,000 Instagram followers. Can you find emoticons in the photo?

# 3. Create a public call for Instagram followers

You choose a topic and ask your Instagram followers to share photos based on ideas that flow from that topic. To participate in the contest, you may need to publish photos daily, weekly or monthly, and the announcement is made in advance.

Sometimes there are prizes, and in other cases there is only satisfaction from participating. The challenge is always to think ahead and be creative.

What are the benefits of repeating trials on Instagram? This is a way to invite passive subscribers to actively create content that can be used to supplement your own profile. You not only get content that you can publish in your account, but at the same time attract your audience.

Designer and illustrator Joan Hawker first launched her #MarchMeetTheMaker contest in 2016. As the name suggests, this Instagram call occurs during the month of March.

Here's how it works. Joan, the creator of the contest, selects a theme for each day of March, and then designers create something in their business based on this theme. The idea is to tell the story of your business in the context of a comprehensive topic. The challenge provides designers with a platform to showcase their work and get free traffic.

Created by the artist @jakeparker in 2009, the Inktober contest helps artists create the habit of painting daily, and thousands of artists participate in it every year. The best materials are published in the Inktober profile, one new drawing is selected every day, which allows you to get a total of 31 drawings for all days of October.

Need expert consultation?

Our team will help implement your project. Let's discuss the task and suggest the optimal solution.

Featured members get a ton of attention

Here are some general Instagram calling schemes that are just as interesting as the ones highlighted above.

Schedule your messages to call

Planning a monthly Instagram call is hard work. Ask friends and even active members of your community to come up with ideas that may be worth testing. When choosing a theme, choose the one that matches the general mood of your brand.

Choose a hashtag to call

The hashtag challenge is key. Be creative and come up with something unique and closely related to your brand. Ask participants to use the hashtag in their Instagram captions so that you can track every image that is published as part of the task. All you have to do to find messages is to find the hashtag in the search bar.

Interaction with bidders

Interacting with people is essential to increase participation in your task. Do not rush to communicate with them, commenting on their content. Many participants will communicate with other participants, creating a chain reaction. It also helps create a sense of community.

Promote your challenge on other platforms

Spread the word about your call topic on other platforms. Promote it on other social networks and even launch paid advertising at the very beginning.

When Joan and Jake began their trials, they initially did not have a large number of participants. But after repeating the test for several years, the number of participants has grown exponentially.

# 4: Generate clicks on links using tutorial videos in Instagram stories

According to a study by WR Hambrecht + Co, 7 days after the training, participants forget about 65% of the material. After 6 months, they forget almost everything they learned; return percentage is about 10%.

However, the instructional video can give users a new level of experience that is simply not available in other media. A visually stimulating and multifaceted video attracts viewers in ways that are rarely achieved by text, and helps people remember concepts and details.

Smitten Kitchen publishes Instagram cooking tutorials. As an added bonus, they use the See More link to drive traffic to the full recipe on their site.

Output

Instagram stories, videos, and contests have great potential to harness the emotions of your audience and attract attention. But instead of the usual publications that companies tend to share, this article focuses on four unusual types of content that will arouse the interest of your audience and stimulate interaction.

We hope that these tips will help you “shake” your Instagram audience and attract more followers.

Futureinapps company is engaged in SMM promotion of business accounts on Instagram. We will take your business to the next level!

продвижение в инстаграм instagram

Back to blog