Sharing stories allows several public figures to contribute to the same Facebook story.
Facebook last Tuesday announced that it was testing a number of new features for creators and public figures on the platform. Among the new features is the Collaborative Stories feature, which allows multiple public personalities to post on the same Facebook story. Facebook also offers creators new ways to interact with fans and new monetization options.
Shared stories. The Collaborative Stories feature on Facebook aims to help creators increase platform recognition and expand their audience. Numerous artists who performed at the Tomorrowland Music Festival in Belgium gained access to the new feature, including The Chainsmokers, which was seen by 92% of Facebook users who do not follow the group on the platform.
Facebook said it will “explore ways” to expand “Shared Stories” for more public figures in the coming months.
More ways to interact with fans. Facebook launched Fan Reply Stickers, a feature designed for page owners that allows them to create a call to action as part of the story, asking fans to respond with a photo or video. Any responses from fans can be transferred to the history of the owner of the page.
Prior to the release of Fan Reply Sticker, it was tested by AC / DC, AFROPUNK and NBA. “They [NBA] asked fans to share photos of the one they support and how they cheer for their team. Hundreds of fans responded with photos and videos in which family members wore T-shirts and kept memorabilia and stickers associated with the team, ”wrote Maria Smith, Facebook vice president of product management and Sybil Goldman, vice president of Global Entertainment Partnerships.
The company also released Facebook Stars for all creators of the video, a feature that was previously only available to creators of games on the platform. Fans can send to the creators of Facebook Stars during the live stream, and creators can reward fans who use this feature.
Features of monetization. The creators already have access to the “scroll” function in the “Stories” on Facebook, which allows you to include in the history a link to the products that they want to promote for their audience. Facebook said it was working on new ways to help creators monetize their content, such as the ability to tag products in their photos and videos on Facebook, a feature that it expands on Facebook Stories.
Facebook also mentioned its new checkout feature for published posts: “We also streamline shopping by letting fans easily click on a tagged product to learn more about it and then make purchases directly on Facebook.”
Check function in the Facebook application. The experience of checking Facebook, a feature that allows users to buy products directly in the application, has been available for a limited group of brands on Instagram since the beginning of this year. This week, the company announced that it is testing the in-app dynamic ad verification feature of the Facebook news feed.
Pop-up new creators in the news feed. Facebook is also testing new features that will identify more authors in the news feed based on user activity, such as public figures that they are already following and the content they interact with on Facebook.
Why does this need to concern SMM professionals? Facebook seeks to create an enabling environment for creators by releasing new features and monetization features that put it in direct competition with YouTube in terms of developer convenience. Collaborative Stories and fan engagement tools will help creators and community leaders expand their audience, which in turn allows them to take full advantage of Facebook’s monetization capabilities.
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