Undoubtedly, SEO optimization is needed for any site, though ... Are there any cases when SEO is a waste of time? Let's think about it!
1. No one is looking for your product or service
For a new product on the market, it is quite difficult to start promotion with SEO, as SEO implies some kind of user experience that was looking for a particular product, service, information. If this experience is not, then SEO promotion is impossible. For example, one of the businessmen invented a special frame for a backpack, thanks to which the backpack turned into a chair, in addition, it was comfortable to wear, as it provided the owner with additional support to prevent back injuries.
The problem was that no one was looking for a backpack with a seat. Most people did not know that something like that exists.
The client really wanted SEO promotion, but in this case this tactic would not have worked.
Therefore, an awareness campaign was launched that combined paid social advertising with content marketing. Today, these backpacks are sold at major manufacturers of sporting goods, and now, after creating demand, you can connect SEO, which will work.
2. Your company needs results quickly
SEO usually provides a good ROI, but SEO is slow.
Anyone who has ever launched an SEO campaign knows that, although we can quickly see some results, the campaign usually does not reach profitable levels within 6 months. And this is not an option for some campaigns.
If you need to sell something quickly, it is best to invest in a paid advertising campaign.
3. You are a huge and slow company
Performing high-quality SEO-work on a large corporate website requires special skills.
Not only do you need to understand SEO, you also need to be able to push solutions and convince people who often have no idea about online promotion.