At the moment, the promotion and involvement of the audience is very well developed in social networks, but one of the interesting ways is “competition”.
Let's take a detailed look.
Why should we give our product when you can sell it?
The purpose of the draws is to replenish its audience, or to be more precise, potential clients. And this is a dialogue with the public. It is very important to maintain friendly relations with your audience. This is the real victory over the competition.
I will give you, but do something
Competitions - the working mechanism in the promotion.
1. You need to understand what problem we solve. Basically, with a contest, they raise the reach, “pump” the smart tape, and collect it into subscribers in the community and in the list for mailings.
Probably for more specific niches, this will not work. It is necessary to test and select the type of competition for their activities.
2. We start the competition and now we need to understand what needs to be done.
It is necessary to unleash the competition to the maximum, but do not forget that the audience will not agree to perform a variety of actions. Therefore, you need to choose the most optimal, for example: “mark friends” and put Like. Most of the audience will not want to miss the chance to win and pick up the product. And all other participants a one-time discount of 10%