The social network TikTok, which is still not very popular in Russia, is gaining momentum and has already thought about how to increase its profitability through advertising on other platforms.
AdWeek reports that this information was found in some recently released developer documents.
This means that advertisers will be able to attract users outside the TikTok platform. While the tests pass on the audience of the East Asian market, then they will move to the United States.
Advertising options include full-page video ads in other applications, or paid video ads, which can usually be seen in most free games.
TikTok is growing rapidly, but so far does not have a system for monetizing its users, as more authoritative applications such as Facebook and Snapchat.
But this does not mean that he is not trying. A report released in June indicates that TikTok is testing interest-based targeting, adjusting audience and pixel tracking. These options complement device targeting by age, gender, location, operating system, and network.