Website structure is the basis of SEO optimization. You need to take care of it at the development stage. What do you need to pay attention to?
Search engines such as Google and Yandex, for example, crawl sites, each page of a site. System robots make copies of resource pages and save them in the “index” storage, this is like a huge web book.
When a user drives their query, the search engine scans this web book in search of a relevant page and shows what it considers the most suitable. For your site to be found by users, you need to be in this book. And in order to be in the book, the site must be indexed.
What does it mean? If these words are key to your business, and it is for them that a person is looking for a service or product, then he most likely will not find your site in Google or Yandex.
Search engines crawl every site and, depending on the coefficient of trust and credibility of the site, allocates a certain time for crawling every day.
SEO specialists can increase crawl efficiency for certain pages of a site. This can be helped by robots.txt files in the code, a ban on indexing unwanted pages that can only lower a site in ranking or duplicates, for example.
Most indexing issues can be circumvented. Use sitemaps, both HTML and XML, so search engines can easily crawl your site. Remember, “search engine friendly design” is also “human friendly design!”
Mobile responsive website
Today, people are more likely to search for something from mobile devices than from desktop computers and laptops. Therefore, it is natural that Google and Yandex reward websites that are convenient for mobile devices with a chance to increase their ranking in mobile searches. So make your site mobile. You will increase your chances of success with the help of search rankings, as well as delight your mobile visitors. Moreover, if you have developed a mobile application, consider using indexing and linking applications that are offered by search engines.
Duplication / Canonicalization
The Index accumulates so many pages of your site that by scrolling through it, the search system can see pages that look almost the same, which makes it difficult for her to figure out which of these many pages she should return for this search. This is not good.
The situation worsens if people actively link to different versions of the same page. These links, an indicator of trust and authority, suddenly fall apart between these versions. The result is a distorted (and lower) perception of the true value that users have assigned to this page. That is why canonization is so important.
But you want only one version of the page to be available for search engines!
There are many reasons for duplicate page versions. The site may have versions of the site with www and without www. An e-commerce site may allow search engines to index paginated pages. Or filtering options can be added to a URL that looks like another page for a search engine. Confusing the search engine, thereby harming yourself, is easy! Therefore, it is important that the developer is qualified and knowledgeable in SEO.
For the unintended aforementioned “bloating” of a URL, there are many ways to fix it. The correct implementation of 301 redirects, the use of rel canonical tags, the management of URL parameters, and effective pagination strategies can all help you ensure reliable management.
Google wants to make the Internet faster and announced that fast sites get a slight ranking advantage over slow sites.
However, making your site incredibly fast is not a guaranteed express trip to the top search results. According to Google, speed is a secondary factor that affects only one out of 100 requests.
But speed can strengthen other factors and can improve others. Nowadays, people don't like to wait for downloads, especially on mobile devices. Thus engagement
l (and conversion) on the site may improve depending on the load time.
Speed up your site! Search engines and people will appreciate it.
Are your URLs descriptive?
Yes. Having keywords in the URL of your domain name or page can help you rank. This is not the main factor, but if it makes sense to have descriptive words in your URLs, do it. This is the power of the URL!
HTTPS secure site
Google would like to see the entire network running on HTTPS servers to provide better security for web surfers. To make this possible, he encourages sites using HTTPS with a slight upgrade.
As with website speed improvements, this is just one of many factors that Google uses when deciding whether a web page should have a good rating. This alone does not guarantee getting into the best results. But if you still think about creating a secure site, this will contribute to the implementation of SEO promotion strategies.
Futureinapps company is engaged in SEO website promotion in Google and Yandex. Turn to the professionals!