At the present stage of the evolution of marketing, it is extremely necessary to stand out against the background of competitors' sites. All methods are used - contextual advertising, SEO promotion, offline advertising. However, no less important is the development of sites for the future, that is, the use of modern development methods that allow you to supplement, optimize and "twist" the site without the risk of losing it due to an outdated template that can not be changed. Sites for business require an individual approach of a professional developer and do not tolerate stereotypedness.
Let's give an example for clarity, the plant is grounded (a template) for the production of certain cars, they can be modified, but still they will be cars of the same brand. And now let's imagine how cars are made manually - any wish of the customer is doable - a dream car. The handmade site is also a dream, which, however, is closer to reality.
So which "chips" will attract customers to your site and increase the conversion?
- Automation of processes
Algorithms following one or another action on the site require automation. For example, when you enter a promotional code, you'll receive a discount, a mailing list for new customers, a gift for permanent customers, etc.
- Synchronization
It is very important for online stores to have up-to-date information, for example, on the availability of goods and balances for both buyers and sellers. Therefore, it is very important to synchronize all processes, which is achieved by integration with 1 C.