Promotion in social networks - SMM (CMM) promotion, it is impossible to imagine without high-quality photos. This is especially true for companies that want to promote a product that requires visualization. It is for them this article.
Have you noticed that the same product can be shown in different ways? Some want to buy, some - no.
This can be seen from the photos of apartments offered for sale or renting out. So, go to any bulletin board, put up two photos of the same apartment and watch the number of views.
One photo was made as it is usually done on similar sites, the other - a professional photographer and with processing.
Everything matters - angle, processing, and, of course, eliminating unnecessary objects!
In a week we notice that the photo on the right is gaining more views and responses.
Do you know that those photos that delight us - merit handlers equally with the photographer?
Beautiful photos from travel often repost, why not take a picture of your product, not against the background of a dirty wall, but against the background of recognizable landscapes, architecture?
Smart sellers have long understood this "chip" and hire professional photographers, process photos to make them "delicious."
Preparing for posts with photos in social networks
- A content plan is created for social networks.
- Determine the time at which your branded photo content will go.
- Organize the photo session. It can be studio, but better shot. For photos, where there is a person, you need different locations and clothing models.
- Photos are processed and distributed in a grid of posts for a month.
- For Instagram photos, you need the correct cropping that a photographer or promotion specialist can offer in this network.
A "tasty" photo is the work of several specialists
- A marketer who decides what exactly the customer needs to see in the photo in order to perform the targeted action (purchase, leave the lead, tip, like).
- A photographer who chooses the right lighting, foreshortening, gives advice on the design, makes a series of frames and sends the most successful ones for processing (or processes them himself).
- Retoucher - a person who in our time is particularly in demand in photography. He is a magician who can reveal beauty hidden in the shadows. Retoucher follows the latest processing trends, and such are, and represent us the final product.
- Designer. It may be necessary to enter graphic elements into the photo, if, for example, it is a poster, where you want to write text, put icons, etc.
What should a SMM specialist do with a reduced budget for photographic content?
With the mobile activity of the population, the need for mobile photo processing applications is growing. A professional SMM specialist must be able to process photos at least in these applications, because photocontent is the most part of content that promotes the promotion of business in social networks.
With a serious approach, any, even not quite high-quality, photo can be transformed, and it will please the eye of the visitors of your social page.
