Today we will talk about how the site gets into Google News. This is a really great source of traffic and it's a sin not to use it!
How can I get into Google News?
So how to get into Google News? How to get the traffic of the most popular news? It's not always as easy as it sounds. You must remove a few obstacles before you get into Google News.
1. Have a special news site.
First of all, you must have a special news site. You should keep in mind that after submitting an application for inclusion in Google News, the Google team manually checks your site and decides whether you are worthy of being in the News.
And if you don’t have a news site, but just a blog or a news section? Can such a site get into Google News? The answer is usually no. Google does not want sites that are not entirely dedicated to news, for example, commercial sites with a news section. They need specialized news sites whose sole purpose is to provide news and content on specific topics and specific niches.
So this is the first obstacle and perhaps the most important. If you can't fix it, then don't even try to get into Google News.
2. Satisfy the technical requirements
Static, unique URLs
Google requires that your articles and pages of your section have static unique URLs so that an article or section will always be at the same URL. Google will constantly scan it. If you have content with dynamically generated URLs, this doesn’t work well in Google News.
Simple HTML content
Google is trying to index articles as quickly as possible. Therefore, any content that requires, for example, client-side JavaScript or other scripting languages does not work in Google News.
Google search engine has a two-stage indexing process, where the first stage is based on HTML source code, and the second stage is on full page rendering, including the execution of JavaScript. For Google News this does not work. If your content depends on the execution of JavaScript, it will never be visible in Google News. Google News uses only the first stage of indexing, based solely on HTML source code. Therefore, observe the minimum level of JavaScript and make sure that the content of your articles is present in the HTML source code and does not require JavaScript.
Clean code
By pure code it is meant that the content of an article in the HTML source code should be one continuous block of code from the header to the very end. As a rule, this leads to the best and most efficient indexing in Google News. There are many examples where websites put related articles, video carousels, and photo galleries in the middle of the article code — this may prevent proper content indexing in Google News.
3. Optional Technical Details
There are also a few other things that are technically optional, but they do help to quickly raise your content in Google News.