Google Maps Expands Small Business Opportunities
Are you not yet in Google Maps? Then we go to you!
Google gives local business owners more control over their online presence in search results and on Google Maps. And all this with a number of new features.
Starting June 20, companies have the opportunity to offer discounts or others on Google Maps. Businesses can customize offers based on their goals, and users can receive discounts with one touch.
Companies can also post status updates and choose their own photo of a Google Maps cover. Subscribers see status updates in the “For You” section of the Google Maps application.
The ability to follow local businesses was introduced last year. According to a VentureBeat company representative, in Google Maps, since January 2018, the number of requests “next to me” has increased by 50%, and the number of monthly orders has increased 5 times.
Companies can also use a short name that customers and subscribers can use to quickly find an online business. Short names can be queried using Google My Business in a queue, a VentureBeat spokesman said.
Companies promoting Google Maps will be awarded star statuses. This will depend on the number of reviews in the category.
Today's news also includes a number of changes concerning navigation in augmented reality, the possibility of ordering from local eateries without leaving the Map, as well as the debut of the Commute and For You tabs for covering local events and current local announcements.
Local companies played a major role in the broad voice search strategy launched by Google last year. This is especially evident in the experiment on the use of interactive AI (artificial intelligence) for receiving incoming calls. To speed up customer interaction with local businesses, Google introduced the Duplex Restaurant Reservation App.
Experiments with gadgets, Google Voice for G Suite, and deep connections between Google Assistant and Android applications can also help local companies.
The company Futureinapps keeps abreast of any events from the world of Internet promotion. We will continue to acquaint our readers with the news of digital marketing.