A sales funnel is the path that the consumer follows from the moment he draws his attention to your offer until the time of purchase.
Correctly building a sales funnel, introducing it into CRM is the key to a multiple increase in profits.
A sales crow will be effective only when a qualitative analysis of the target audience is carried out, the strengths and weaknesses of the product and the brand as a whole are identified, a unique proposal is formulated.
We’ll mention 7 key points to consider when developing a sales funnel.
1 step. Create high-quality USP
USP is your unique difference from another company or other products by which a client can distinguish you and say: “Wow, this is the offer!”. It is necessary to show him the strengths of your proposal, convey its value, to indicate uniqueness.
The more specific the proposal, the better. That is, instead of the “best prices”, it is worth using fixed discounts, a guarantee of the best price (a refund if the client finds a similar product cheaper), a loyalty program and the like. The same applies to the properties of a product or service - tell us why your offer is unique.
2 step. Get cold customers
It is necessary to think over ways, ways of getting "cold" contacts. It can be telephone sales tools or applications from the site, etc. Already at this stage it is worth segmenting your audience.
3 step. Generate interest
How are you going to arouse interest in a cold customer in your product? How do you point out his strengths? The solution to this problem rests on the quality of the “cold” base and USP.
If the wording is correct from the point of view of marketing, a unique selling proposition in itself is capable of generating interest in the product. In other cases, you can and should use free products, implement PR and marketing tools.