The market for mobile applications is large, so every new application falls into a highly competitive environment. It is important to note that today people are increasingly spending an impressive amount of time on various mobile applications on their smartphone than on sites. The average smartphone user has an average of 20-30 applications on the device, but the number of frequently used ones fluctuates around 3.
In order for competition not to reduce the success of your application to zero, you need to understand what makes the product the most attractive to the user.
The simplest and most logical answer to the question: What is needed to create a successful application? - The application must meet the needs of the end user. But in fact, the path to complete user satisfaction is a full journey, not just one step.
Here are 15 key components to help make your mobile app a success.
Solve the problem
Each successful product solves a specific problem of the user. When choosing a concept, it is important to make sure that it takes into account the main disadvantages and advantages of your competitors, complemented by a unique idea.
Thus, it is not enough for you to have only one idea. It is necessary to conceptually understand and concretize its main goals that you want to solve using a mobile application.
To build the correct concept, as for any business as a whole, it is necessary to conduct a full-fledged study not only of competitors, but also to get acquainted with the “pain” of your potential user, which will help to clearly identify the problems and their solutions.
Focus on the core function
As a rule, the best applications have the basic functionality and are supplemented by a number of side microservices that carry different functions, from holding the user in the application to an additional source of monetization.
If in the first version of the application you focus completely on the main functionality, then it will be easier for you to deliver its distinctive uniqueness and significance to the end user than applications with a mass of functions without a causal connection can do this.
Bring real value to your life
A new product should bring real value to the life of the user. Most smartphone users do not have enough time, so the application should quickly and conveniently solve a specific problem.
Value can be expressed in convenience, usefulness, entertainment and a number of other areas.
Immediately, we note that before creating a mobile application, you need to make sure of its value by conducting a marketing research, which will certainly allow you to protect yourself from unnecessary expenses and refine the concept.
Simplicity is the highest level of art
A mobile application is a tool that is primarily aimed at quickly solving and optimizing the user's daily tasks. To do this, it must have a logical interface with predefined user behavior scenarios. Do not force the user to think once again about which button he needs to click in order to get the result.
If you are at a loss in understanding the “user experience”, then answer these questions:
- Are you making life easier for your user?
- Are application behaviors intuitive?
- Can I use the application without any guidance?
- Will all provided functions be used?
- Do features make an application simpler or more complex?
Design for iOS and Android
Immediately we want to focus on the key mistake of some mobile startups. It consists in neglecting users of one of the mobile operating systems, for example, the application is created only for iOS, which leads to a great risk of missing the target user.