We will return to the situation in the heading of the article a little later, and now let's look at a type of marketing such as CPA marketing.
Let's start from afar
CPA marketing or Cost Per Action marketing is a type of marketing that allows you to profit from generating a useful action on an online resource (website, mobile application, etc.) Useful actions can be of the following types:
- purchase of goods;
- filling out the form;
- following a link;
- etc.
The interaction between the resources that pay for the actions (let's call them advertisers) and the marketers who aggregate these actions takes place using special affiliate platforms - CPA networks. In short, the principle of operation of these sites is as follows:
- The advertiser places his offer on the site;
- replenishes the balance of the site;
- the marketer implements the advertiser's offer, aggregating the necessary actions on his resource;
- the platform automatically verifies the compliance of the actions with the advertiser’s conditions;
- The platform pays remuneration to the marketer.
Thus, CPA marketing in the first place is the development of the right strategy for aggregating actions on the advertiser's resource.
There are many different CPA marketing tactics. For example, creating a large number of landings and generating traffic to them using display and contextual advertising, followed by redirects to the advertiser's resource to complete the action. Not only CPA marketers, but PPC as well often resort to this tactic.
And now to the main thing
Let's draw a brief analogy of CPA marketing with contextual search engine promotion (PPC marketing).
In the case of contextual advertising, you pay first for setting up contextual advertising, and then for its maintenance and budgeting. But more often than not, no agency will guarantee you a stunning result. And it also happens that marketers simply shrug their hands, saying: “What did you really want? We have set up advertising for you, the traffic is on, we are optimizing it, even there were a couple of inappropriate leads. What are your complaints? ” In such situations, the advertiser has a risk of spending money and not returning it due to the sold goods and services.
In the case of CPA marketing, things are different. The advertiser pays solely for the perfect action on his site. In this case, the marketer must invest his money in creating the right strategy and, depending on its quality, make his profit. This approach is the most correct and disciplining to provide quality services.
Most often, large companies resort to CPA marketing, having the opportunity to single out 1-2 specialists who will interact with CPA networks. But for micro and small businesses, for which every penny counts, this method of aggregation of useful actions is not suitable.
What tactics did we choose for our customers
For our clients, if anyone has already noticed, we also offer a contextual promotion service. We provide it on the principle of pay-per-action CPA networks. This means that we set up all the necessary advertising tools at our own expense, accompany them, and customers can only get the result they need and pay for it after a month. Thus, we completely remove the financial burden from our customers.
Here are some examples of the format of our compensation:
- a fixed payment for filling out a service order form (on the company's website);
- fixed payment for filling out the questionnaire;
- commission from the sale of goods / services;
We are always ready to professionally provide you with a quality service for contextual promotion in the search networks Google and Yandex. You can order this and other services here.
