AI has become ubiquitous in modern life, and the setting of contextual advertising also lends itself to artificial intelligence.
“Automation of robots will take 20 million jobs by 2030”
This headline draws attention. It is enough to show it to people how they immediately fall into a frantic panic, which, for the most part, is simply not needed.
No, this is not fake news, especially for some industries, such as warehousing, automotive and manufacturing.
But when it comes to PPC and digital marketing, you have nothing to worry about.
Automation is changing the future
There is no denying that technology and automation are affecting your daily life.
You go shopping and use self-service. You can order McDonalds from the screen, not from the counter.
Even Amazon opened a Seattle supermarket without cash transactions using tracking technology.
But change is a natural part of life. This may close some jobs, but it will open new ones.
In 20 years there will be jobs that we could not imagine today. In fact, the 2018 report predicts that automation will create 133 million new jobs by 2022.
As long as there is Internet, PPC agencies will exist.
Robots don't mind people
Why? Because no matter how good automation and AI are, she will never have empathy, creativity or emotion.
People buy with emotions. Without intrigue, they would not click on the ad. Without passion, desire or even fear, they would not have turned to the seller. A person, not an AI, needs to understand this emotion when advertising for customers.