According to eMarketer, about three quarters of Internet users in the United States regularly or always search for visual content before making a purchase; and only 3% never do this.
When it comes to online shopping, product images create a positive experience for potential customers.
Many experts claim that using multiple professional images for a product helps reduce customer hesitation, which leads to higher conversions and lower return rates.
According to Jumpshot and Moz, the share of Google Image Search is approximately 26% of the total number of search queries.
Optimized product images can help attract new customers to e-commerce sites. Connecting to the discovery of up-to-date and accurate product information, such as images, is the key to successful customer acquisition on Google Images.
That's why Google Images offers a great opportunity to acquire new quality traffic.
Google Images: what has changed?
Google is partnering with Getty Images to create a new search results experience for Google Images users.
As a result of this partnership, Google announced two major changes to image search, which are changing the way Google displays indexed images and redirecting traffic to publishers.
In the future, Google will remove the “View Image” option and replace it with “Visit Site”, theoretically moving traffic from Google Search to publisher sites.
E-commerce professionals have an amazing opportunity to create a new or improved channel to attract customers through Google Image Search.
Here are three ways to optimize your product’s images and index them in a Google search for high-quality traffic for the purpose of purchase.
1. Basics of image optimization
Descriptive file names are the key to capturing images of your product.
You also need to add optimized alternative text. Image alt attributes are required for e-commerce websites in case the image does not load.
Google also uses alternate text to understand the context of the image, as confirmed by the Google webmaster team.
2. Structured markup
Using structured markup allows brands to attract potential buyers when they search for products to buy on Google or images that include products that you sell.
Keep accurate and fresh information about your product so that your customers find relevant, relevant products for them.
Make Google Images a structured layout showcase window. For any ecommerce brand or retailer, you need to add structured data markup to websites and make sure Google understands product images and related attributes.
Google suggests adding markup to the pages of your product so that it can provide detailed product information in search results, including Google Images. Search users can see the product price, availability and ratings displayed in the search results.
3. Display information about your product in Google Search & Google Images
For any marketing professional working with a retailer or e-commerce website, accurate product information needs to be displayed on Google Search and Google Images.
With the latest changes to Google, you can now update your product information in real time.
The new Google Product Feed Extension is a boon for retailers and marketers who want to display their product information (such as images) real-time
Marketers can now easily upload their products and images to the Merchant Center, which gives them the right to immediately display in search results for searches on the network and images.
Product information (for example, images) is ranked depending on the relevance of the user's search queries, and, most importantly, it is free to use. This functionality is now available for brands in the United States, and will soon appear in other countries.
4. Show images of your products on Google Knowledge Maps
New in 2019 is Google, which gives manufacturers greater control over their brand and product information.
Another recent announcement from Google is the ability to update information about your product (such as images) through their Google Maker Center.
Now you can update the product description, options, and advanced content, such as images and videos, that can be displayed in the product knowledge panel.
5. Use your customers to create genuine images
Use custom content features to increase trust and conversions. Add customer images to your e-commerce site.
Encourage your customers to post their images (along with your products) on platforms such as Facebook and Instagram, and then reassign this content to your product and checkout pages.
6. Compress your images
Last but not least, make sure your images load quickly and are optimized for speed.
There are many tools to help you compress your site’s images.
In addition, most hosting platforms offer CDN services for fast delivery. Optimized file size increases your chances of indexing with Google Images.
When properly followed and followed, these six image search tactics can increase your website traffic and increase sales.
Futureinapps will take care of promoting your brand on all fronts!
