Thinking about unique blog post ideas can seem like a problem, especially when it seems like blogs cover almost every topic in the world.
Is there such a thing as a “unique” idea for a blog post?
How do you write fresh, interesting and search engine-optimized content that your audience really wants to read?
If you are tired of breaking your brain, do not worry.
There are many ways to come up with unique blog ideas without relying on your creativity.
The copywriter block is almost universal, so even the biggest minds have come up with their own “hacks" in order to come up with posts.
In this guide you will find 25 different ways to come up with ideas for blog posts so you don't have to constantly bang your head on the keyboard.
1. Audience survey
One of the best ways to come up with ideas for blog posts is to ask the audience what they are interested in reading about.
You can use surveys such as Google Forms to ask your audience about its interests. If you notice, YouTube bloggers often build their videos based on the wishes of their subscribers.
You can send this survey to existing customers, social media subscribers, or other contacts on your network. Their answers will inspire many posts to be written!
2. Google Autocomplete
Coming up with ideas for blog posts, most business owners turn to Google to print their topic and see what happens.
But before you finish your search, you can use Google’s autocomplete feature to create topics you hadn’t thought of before.
For example, if you type “SEO optimization” in the search, then in the prompts in the same window you will see, in addition to the main phrase, “SEO optimization training”, “SEO optimization for free”, “SEO text optimization” and even “SEO optimization” youtube. "
All this can be turned into your own blog posts (if they relate to your niche and audience).
Read also:
Filling a site with content: how to prevent readers from disappointing?
Custom content. What is it needed for?
3. Answers
Audience Response is a free visual keyword research tool that generates an extensive list of questions related to your main topic.
Each of these questions may be what your audience is looking for, and therefore may represent some interesting blog ideas.
For example, take a look at the Mail.ru - Answers project. And you will find many questions about your topic!
4. Competitor research
Sometimes a little research by competitors leads to some ideas on the blog “Why didn’t I think about it?”.
This is because - even if you don't want to admit it - sometimes your competitors offer pretty good blog topics.
You can search for topics on your competitors' blogs, or use tools like SpyWords to create a list of keywords that your competitors are targeting in their content.
5. Related Keywords
If you are good at SEO, you are probably familiar with the process of researching keywords related to your main topic. But it is worth mentioning it again here.
Keyword research tools such as SEMrush, for example, will generate a report on related keywords, which can then be turned into possible blog post ideas.
This will save you a lot of time compared to trying to come up with related topics on your own.
6. People also ask
Another built-in Google feature that is useful when developing ideas for blog posts is the “Search Together With Keywords” section at the bottom of the search page.
You can turn these questions into possible blog post topics.
7. Google Trends
If you want to capitalize on the growing trend, check out Google Trends for possible blog ideas.
You can not only find topics that people are actively searching for, but also find “Related Queries” that go beyond your initial search.
8. Pinterest and Yandex Zen
Pinterest and Yandex Zen are more likely search engines than platforms for social networks, which makes them a great tool for finding ideas for creating a blog.
Find out what other brands are writing about and think about your own blog ideas.
9. Interview
Are there industry experts with whom you would like to interview for your blog? Interviewing is a great way to keep your readers interested.
Check with your network’s prominent figures to see if they want to talk with you.
Sometimes it's as simple as emailing them a list of questions, asking them to print the answers, and then post all the interviews on the blog.
10. Guest posts
Custom content can help you fill up your blog, especially if you are struggling to come up with your own ideas for blog posts.
Just add a contact form to your website asking for a guest post or message on social networks.
Look for members who can offer expert advice or unique information.
11. Reader Stories
In the same spirit as in guest posts, you can ask your audience to share their stories. These may not be SEO-optimized articles, but they can be very interesting and accessible.
12. Topics A to Z
Want to play a game?
This idea includes inventing topics for posts that correspond to each letter of the alphabet.
For example, for the SEO industry, “A” could mean “Alt Tags,” “O” for “Backlinks,” “K” for “content.”
13. Reviews
If your business is active on social networks and / or has listings in online directories, then most likely you will have several customer reviews.
If so, you can often delve into them to identify topics for coverage on your blog.
For example, you found one that you were praised: “Great customer service!”. In this case, you can write a blog post, for example, “Why customer service matters to [company name]”.
It’s clear that your audience cares about customer service, so maybe you should write about it.
14. Forums
There are many online forums where users post their questions in the hope of receiving answers from other users on the forums.
Here you can see what other people in your industry are discussing, and you can find some ideas for a blog.